
Онлайн книга «Мужские бренды. Создание и продвижение товаров для сильного пола»
Butterfield, Leslie (2005), Enduring Passion: The Story of the Mercedes-Benz Brand, John Wiley & Sons, Chichester. Elms, Robert (2005), The Way We Wore, Picador, London. Flusser, Alan (2002), Dressing the Man, HarperCollins, New York. Foulkes, Nick (2005), Dunhill by Design, Flammarion, Paris. Kiley, David (2004), Driven: Inside BMW, the Most Admired Car Company in the World, John Wiley & Sons, Hoboken, New Jersey. Mansfield, Havey C. (2006), Manliness, Yale University Press, New Haven and London. Salzman, Marian, Matatha, Ira & O’Reilly, Ann (2005), The Future of Men, Palgrave MacMillan, New York. Зальцман Мэриан, Мататиа Айра, О’Райли Энн. Новый мужчина: маркетинг глазами женщин. – СПб.: Питер; Коммерсантъ, 2008. Winder, Simon (2006), The Man Who Saved Britain, Picador, London. Интернет-ресурсы
Ask Men (www.askmen.com). Advertising Age (www.adage.com). BBC News (www.news.bbc.co.uk). Brandweek (www.brandweek.com). Cosmetics Design Europe (www.cosmeticsdesign-europe.com). Esomar (www.esomar.com). Health Protection Agency (www.hpa.org.uk). LexisNexis (www.lexisnexis.com). Men’s Health Forum (www.menshealthforum.org.uk). Salon.com (www.salon.com). Wired (www.wired.com). World Advertising Research Centre (www.warc.com). World Health Organisation (www.who.int). Worth Global Style Network (www.wgsn.com). |