Онлайн книга
Примечания книги
1
Osborne, David and Gaebler, Ted. Reinventing Goverment: How the Entrepreneurial Spirit Spirit Is Transforming the Public Sector. Addison-Wesley, 1992, pp. 20–21, 45–48.
2
Там же.
3
The United States Postal Service: An American History 1775–2002, Introductory Letter, Publication 100, September 2003, United States Postal Service, Washington D. C.
4
The United States Postal Service: An American History 1775–2002, Publication 100, September 2003, United States Postal Service, Washington D. C., p. 25.
5
2004–2008 USPS Five-Year Strategic Plan (September 2003) (доступен на USPS.com), www.usps.com.
6
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), pp. 15–23.
7
Peter F. Drucker, Management: Tasks, Responcibilities, Practicies (New York, Harper & Row, 1973), pp. 64–65.
8
Philip Kotler and Alan Andreasen, Strategic Marketing for Nonprofit Organizations, 4th ed. (Upper Saddle River, NJ: Prentice Hall, 1991), p. 125.
9
Там же.
10
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001, pp. 193–197.
11
Там же.
12
Everett M. Rogers, Diffusion of Innovations, 5th ed. (New York: Free Press, 2003).
13
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 245–261.
14
Там же, pp. 259–262.
15
Там же, pp. 266–267.
16
John Zagula and Richard Tong, The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market (New York: The Penguin Group, 2004).
17
Kotler and Keller, Marketing Management, p. 372.
18
Kotler and Armstrong, Principles of Marketing, p. 371.
19
Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing: Improving the Quality of Life (Thosand Oaks, CA: Sage, 2002), p. 264.
20
Kotler and Keller, Marketing Management, p. 20.
21
Robert Lauterborn, «New Marketing Litany: 4P’s Passe; C-Words Take Over», Advertising Age, October 1, 1990, p. 26.
22
Kotler and Andreasen, Strategic Marketing, p. 617.
23
Kotler and Andreasen, Strategic Marketing, p. 618.
24
American Marketing Association, 2004.
25
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 72–73.
26
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 699.
27
International Obesity Task Force, «Childhood Obesity», May 4, 2005, http://www.iotf.org/childhood/.
28
United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID==20050322=101930-7242r (accessed May 2, 2005).
29
Sidney Morning Herald, «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.
30
Там же.
31
International Herald Tribune, «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.
32
Там же.
33
Там же.
34
Там же.
35
United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID=20050322=101930-7242r.
36
Future School News, http://www.futureschool.ca/newsindustrynews.cfm?ArtickeID=633 (accessed May 2, 2005).
37
Sydney Morning Herald, «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.
38
United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID=20050322=101930-7242r.
39
International Herald Tribune, «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.
40
Sydney Morning Herald, «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.
41
International Herald Tribune, «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.
42
Kotler and Armstrong, Principles of Maketing, p. 300.
43
Silicon Valley Power, City of Santa Clara, California, publication, 2002.
44
http://siliconvalleypower.com (accessed May 9, 2005).
45
David Osborne and Ted Gaebler, Reinventing Goverment: How the Entrepreneural Spirit Is Transforming the Public Sector (Plume, 1993), pp. 193–194.
46
Kotler and Armstrong, Principles of Maketing, p. 294.
47
http://www.ezpass.com (accessed May 9, 2005).
48
Kotler and Armstrong, Principles of Marketing, pp. 338–353.
49
Там же, p. 340.
50
Osborne and Gaebler, Reinventing Government, p. 219.
51
http://www.lyricksfreak.com/k/kenny-rogers/77876.html (accessed May 12, 2005).
52
http://www.2good2toss.com.
53
http://www.ojp.usdoj.gov/pressreleases/OJJDP05008.htm.
54
http://www.amberalert.gov/ (acessed May 12, 2005).
55
Kotler and Keller, Marketing Management, pp. 322–324.
56
Адаптировано из Kotler and Keller, Marketing Management, pp. 322–331.
57
Там же.
58
James Nevels, «Reading, Writing, ROI», Forbes, March 14, 2005, p. 38.
59
The Communication Initiative – Experiences – Nepalese Health Fairs – Nepal http://www.comminit.com/experiences/pds12004/experiences-457.htlm (accessed May 19, 2005).
60
Официальный сайт музея Лувра, http://www.louvre.fr/anglais/palais/museum.htm (accessed May 19, 2005).
61
Там же.
62
National Highway Traffic Safety Administration, «The Economic Impact of Motor Vehicle Crashes», 2000, Technical Report Documentation. Report date, May 2002.
63
National Highway Traffic Safety Administration, «Program for Hispanics», http://www.buckleuptexas.com/clickit/ (accessed May 26, 2005).
64
Там же.
65
U. S. Department of Transportation – NHTSA, «The Facts to Buckle Up America», http://www.nhtsa.dot.gov/people/injury/airbags/ buasbteens03/.
66
U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).
67
http://www.nhtsa,dot.gov/people/injury/airbags/clickit_ticket03/ciot-report04/CIOT%20May%202003/pages/Intro.htm (accessed May 26, 2005).
68
U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).
69
http://www.tdot.state.tn.us/ClickItorTicket/.
70
«Not bucklin up? Click It or Ticket program returns», Detroir Free Press, http://www.freep.com/news/metro/belt16e_20059516.htm (accessed May 26, 2005).
71
Там же.
72
U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).
73
NHTSA, Economic Impact of Crashes 2002.
74
U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).
75
«Not bucklin up? Click It or Ticket program returns», Detroit Free Press, http://www.freep.com/news/metro/belt16e_20059516.htm (accessed May 26, 2005).
76
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Side River, NJ: Prentice Fall, 2005), pp. 437–450.
77
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 403.
78
* То есть автомобилей на биотопливе или с электрическим двигателем. – Примеч. ред.
79
Rama Lakshmi, «A Meal and a Chance to Learn». Special to The Washington Post, April 28, 2005.
80
Там же.
81
Don Edwards Post, «Ten-Hut! The Army’s Bungling Recruitment», Washingtonpost.com, Sunday, June 12, 2005.
82
Ann Scot Tyson, «Army Aims to Catch Up on Recruits in Summer», Washingtonpost.com, Saturday, June 11, 2005.
83
The Week, May 6, 2005, p. 8.
84
John Ritter, «Towns offer free landto newcomers», USA Today, February 9, 2005, p. 1.
85
http://kansasfreeland.com (accessed June 27, 2005).
86
Arthur Stamoulis, «Tax on Plastic Bags Works», The Woodchuck Cafe, http://www.greenworks.tv/woodchuckcafe/archives/feature_plasticbagtax.asp (accessed June 28, 2005).
87
«Irish bag tax hailed success», BBC News, Tuesday, August 20, 2002, http://news.bbc.co.uk/1/hi/world/europe/2205419.stm (accessed June 28, 2005).
88
«Owners told to walk dogs or pay up». The Courier Mail, Queensland Newspapers, April 24, 2005, http://www.thecouriermail.news.com.au/printpage/0,5942,15070795,00.html.
89
Peter Edidin, «Birds and beers in Singapore», International Herald Tribune, Tuesday, February 10, 2004, p. 2.
90
«Measure of Sustainability Eco-Labeling», http://www.canadianarchitect.com/asf/perspectives_sustainability/measures_of_sustainability/measures_of_sustainability_ecolabeling.htm.
91
http://www.blauer-engel.de/englisch/navigation/body_blauer_engel.htm.
92
King County Animal Services, http://www.metrokc.gov/lars/animal/services/plindex.htm.
93
The Filthy 15, http://www.ci.tacoma.wa.us/tacomanews/Filthy15/5647_S_Birmingham.asp (accessed March 7, 2006).
94
Population Services International (PSI/Nepal. Author interview, September 2005).
95
Metro Transit – Park and Ride Minneapolis/St. Paul Metro Area, http://www.metrotransit.org/serviceInfo/parkRide.asp (accessed August 24, 2005).
96
Wisconsin Tobacco Quit Line: Fax to Quit Program, http://www.ctri,wisc.edu/HCProviders/healthcare_QL-Fax2Quit.htm (accessed August 24, 2005).
97
U. S. Census Press Releases, «U. S. Voter Turnout UP in 2004, Census Bureau Reports», http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html (accessed August 24, 2005).
98
«Vote by Mail», Fairvote.org, http://www.fairvote.org/turnout/mail.htm (accessed August 24, 2005).
99
MidCentral District Health Board, New Zeland, http://www.Midcentral.co.nz/pub/Releases/Dental-Mobiles.pdf (accesed August 25, 2005).
100
The Citizen, The Newsletter of Citizens for Marylend Libraries, Number 3, Summer 2000 (Jennifer McMenamin, Baltimore Sun, March 17, 2000).
101
Triangle Transit Authority, http://www.ridetta.org/Home/News_Events/8-05TTAOnlinePassSales.htm (accessed August 22, 2005).
102
«Jail Adopts Video Visitation», http://governmentvideo.com/articles/publich/printer_74.shtml (accessed August 26, 2005).
103
Jessica Cowal, «Rapid HIV tests offered where those at risk gather: Seattle health officials get aggressive in AIDS battle by heading to gay clubs, taking a drop of blood and providing answers in 20 minutes», Chicago Tribune, January 2, 2004, http://www.aegis.com/news/ ct/2004/CT040101.html (accessed May 25, 2005).
104
24/7 Live Help – Utah.gov, http://www.utah.gov/contact.html.
105
Washington State Liquor Control Board, «Sunday Sales Begin Sept. 4 in 20 State Stores», August 19, 2005, http://www.liq.wa.gov/releases/pr050819.asp (accessed September 4, 2005).
106
The Government of the Hong Kong Special Administrative Region– Immigration Department, http://www.immd.gov.hk/ehtml/pledge_p7.htm (accessed September 4, 2005).
107
Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986), p. 2.
108
«Brandiris» – это термин, используемый Полом Хоскинсом, директором консалтинговой фирмы Precedent, http://society.guardian.co.uk/thinktank/story/0,14097,1229027,00.html.
109
От англ. brand – тавро. – Примеч. перев.
110
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.
111
Там же, p. 301.
112
Kotler and Armstrong, Principles of Marketing, p. 302.
113
Там же, p. 284.
114
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.
115
Там же, p. 390.
116
Kotler and Keller, Marketing Management, p. 281.
117
Там же, p. 280.
118
«Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).
119
http://www.ams.usda.gov/nop/Consumers/brochure.html.
120
CDC, «Preventing Chronic Desease», http://www.cdc.gov/pcd/issues/2004/jul/04_0054.html.
121
Kotler and Keller, Marketing Management, p. 282.
122
«Don’t Mess with Texas» Web site, http://www.dontmesswithtexas.org (accessed September 25, 2005). «Don’t Mess with Texas» – зарегистрированная торговая марка Департамента транспорта штата Техас.
123
Там же.
124
«Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).
125
Hong Kong International Airport Web site, http://www.hongkongairport.com/eng/index.jsp (accessed September 28, 2005).
126
Leon Stafford, «Brand Atlanta to Launch New Advertising Campaign», April 21, 2005, Atlanta Journal-Constitution.
127
Там же.
128
Официальный сайт Афинской Олимпиады 2004 г., http://www.athens2004.com (accessed September 28, 2005).
129
National Crime Prevention Council, Guidelines for McGruff and Related Marks, «A Capsule History of McGruf and the Nationak Citizens’ Crime Prevention Campaign», pp. 22–24.
130
National Crime Prevention Council Web site, http://www.ncpc.org/ncpc/?pg=10742 (accessed September 28, 2005).
131
Kotler and Keller, Marketing Management, pp. 294–295.
132
«The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).
133
Charlie Parsons, President and Chief Executive Director of D.A.R.E., «The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).
134
«The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).
135
Ries and Trout, Positioning: The Battle for Your Mind, pp. 143–147.
136
Из материалов интервью, взятого автором в ноябре 2005 г. по e-mail у маркетингового директора программы Organ Donation Breakthrough Collaborative.
137
PSI Profile, Social Marketing and Communications for Health, December 2004, The Ultimate Stamps of Approval: «Postal Campaigns Deliver AIDS Information Beyond Mass Media», www.psi.org.
138
John Henshaw, «Safety and Health add value to your Business, Workplace and Life», April 21, 2004, 8th Biennal Governor’s Pacific Rim Safety and Health Conference, http://www.osha.gov/pls/oshaweb/owadisp.show_document?p_table=SPEECHES&p_id=755.
139
Ready.gov – с сайта U. S. Department of Homeland Security, http://www.ready.gov/index.html (accessed October 5, 2005).
140
Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986) pp. 11–13.
141
«Law, Regulation & Economy», Marketing News, February 15, 2006, p. 4.
142
Herbert C. Kelman and Carl I. Hovland, «Reinstatement of the Communication in Delayed Measurement of Opinion Change», Journal of Abnormal and Social Psychology 48 (1953): pp. 327–355.
143
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 546.
144
Chisaki Watanabe, «Japanese shedding ties to ease warming», Associated Press, The Seattle Times, Business Section, June 2, 2005.
145
Randy Dotinga, «Military channel reports for duty», Christian Science Monitor, http://www.csmonitor.com/2005/0425/p11s01-usmi.htm (accessed October 27, 2005).
146
Kotler and Keller, Marketing Management, p. 536.
147
Веб-сайт Корпуса мира, Media Section, http://www.peacecorps/gov/index.cfm?shell=resources.media.psa (accessed October, 31, 2005).
148
См. Neil Neroutsos, «Snohomish PUD Tackles Enron: Northwest Utility Uncovers Evidence Showing Widespread Corruption», Northwest Public Power Association Bulletin, July 2004, pp. 25–27.
149
«Best Practices in Community Policing» с Уэсли Скоганом, профессором политологии в Институте политических исследований при Северо-Западном университете PBS, August 17, 2004.
150
Hanley and Wood, Public Works, June 2005, 136 (7), www.pwmag.com, pp. 28–31.
151
Tennesee Valley Authority, «Put Green Power to Work», http://www.tva.gov/greenpowerswitch/gree_comm.htm.
152
«Dagen H», Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/Dagen_H (accessed October 3, 2005).
153
Kotler and Keller, Marketing Management, p. 548.
154
OnPoint Marketing and Promotions, «Buzz Marketing», http://www.onpoint=marketinf.com/buzz-marketing.htm (accessed November 1, 2005).
155
John Tierney, «Magic Market Strategy», September 6, 2005, nytimes.com/travel.
156
Alan Andreasen and Philip Kotler, Strategic Marketing for Nonprofit Organizations, 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2002), p. 490.
157
Там же.
158
Там же.
159
Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing Improving the Quality of Life (Thousand Oaks, CA: Sage, 2002), p. 307.
160
Там же.
161
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 515–518.
162
Фрисби – игрушка «летающая тарелка». – Примеч. ред.
163
Alan Brunacini, Fire Chief, City of Phoenix, Fire Department, «Essentials of Fire Department Customer Service», 1966. Copyright by Alan Brunacini. Выдержки из этой книги и из интервью, данных 10 и 11 апреля 2005 г.
164
Там же.
165
Ann Laurent, Associate Editor, Government Executive Magazine, «The Big Picture on Customer Feedback», EPA Customer Service Conference, November 30 – December 1, 1999, http://www.epa.gov/customerservice/conferences/proceedings/proceedingsfeedback. htm.
166
U. S. Census Bureau, Strategic Plan 2004–2008, http://www.census.gov/main/www/aboutus.html (accessed April 21, 2005).
167
U. S. Census Bureau, Census 2000 Mail Return Rates, January 30, 2003, Final Report.p.v.
168
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 140.
169
Robert Spector and Patrick McCarthy, The Nordstrom Way to Customer Service Excellence (Hoboken, NJ: John Wiley & Sons, 2005), p. xiii.
170
Там же, p. 91.
171
Spector and McCarthy, The Nordstrom Way to Customer Service Excellence, p. 115.
172
Там же, p. 122.
173
Singapore Changi Airport, http://www.singaporemirror.com.sg/ab_ infr_airport.htm (accessed March 3, 2005).
174
Unisys, «Singapore’s Changi International Airport Services (CIAS) ‘Checking In’ with New Unisys Solution to Expedite Passenger Processing», http://www.unisys.com.hk (accessed April 21, 2005).
175
United Kingdom Passport Service, «UK Passport Service: Improvig Passport Security and Tackling ID Fraud», Press Release March 24, 2005, http://www.ukpa.gov.uk/textonly/english/t_press_240305.asp (accessed April 25, 2005).
176
Там же.
177
Tony Kontzer, «Government Agencies Look to CRM Software», Information Week, December 6, 2004, http://www.informationweek.com/showArticle.jhtml?articleID=54800256 (accessed April 7, 2005).
178
«Feeds pump up the CRM», MM, March/April 2002, p. 5.
179
Joseph Sensenbrenner, «Quality Comes to City Hall», Harvard Business Review, March – April 1991, p. 68.
180
Там же.
181
Institute for Citizen-Centered Service, «Benchmarking: Benefits and Lessons Learned», http://www.ices-isac.org/eng/bench-ben.htm (accessed April 25, 2005).
182
The American Customer Satisfaction Index, http://www.theacsi.org/overview.htm (accessed April 27, 2005).
183
Ned Roberto, How to Make Local Governance Work (Asian Institute of Management, 2002).
184
Ian Sample, «Fat to fit: how Finland did it», The Guardian, Saturday, January 25, 2005, http://www.guardian.co.uk/befit/story/0,15652,1385645,00.html.
185
Там же.
186
Там же.
187
Там же.
188
Illka Vuori, Becky Lankenau, and Michael Pratt, «Physical Activity Policy and Program Development: The Experience in Finland», Public Health Reports, May – June 2005, Volume 119, pp. 331–345.
189
Ian Sample, «Fat to fit: how Finland did it», The Guardian, Saturday, January 25, 2005, http://www.guardian.co.uk/befit/story/0,15652,1385645,00.html.
190
Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing: Improving the Quality of Life (Thousand Oaks, CA: Sage, 2002), p. 5.
191
Behavior Risk Factors Surveillance System, http://www.cdc.gov/brfss/.
192
J. Prochaska and C. DiClemente, «Stages and Processes of Self-Change of Smoking: Toward of Integrative Model of Change», Journal of Consulting and Clinical Psychology, 51, 1983, pp. 390–395.
193
Alan Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Enviroment (San Francisco: Jossey-Bass, 1995), p. 148.
194
http://oee.nrcan.ge.ca/transportation/idling/material/campaignresources.cfm?=28#stickers. Http://toolsofchange.com/English/CaseStudies/default.asp?ID=181.
195
B. Smith, «Beyond ‘Health’ as a Benefit», Social Marketing Quarterly, 9(4), Winter 2003, pp. 22–28.
196
Michael Rotshild, Plenary Presentation, 13th Annual Social Marketing in Public Health Conference, June 2003.
197
Michael Rotshild, «Accomodating Self-Interest», Social Marketing Quarterly, 8(2), Summer 2002, pp. 32–35.
198
Tools of Change Case Study, «Road Crew Reduces Drunk Driving», http://toolsofchange.om/English/CaseStudies/default.asp?ID=181 (accessed November 4, 2005).
199
Snohomish Health District, Washington State, Marketing Plan, April 2003.
200
Tendal Dhliwayo, «Taking you home», Ciy of Johannesburg Official Web site, April 23, 2003, http://www.joburg.org.za/2003/apr/apr23_home.stm (accessed October 20, 2005).
201
City of Austin, «Scoop the Poop: Dogs for the Environment Web site, http://ci.austin.tx.us/watershed/petwaste.htm (accessed November 18, 2005).
202
Kotler, Roberto, and Lee, Social Marketing, p. 308–309.
203
A. G. Greenwalk, C. G. Carnot, R. Beach, and B. Young «Increasing voting behavior by asking people if they expect to vote», Journal of Applied Psychology, 72, 1987, pp. 315–318.
204
Doug McKenzie-Mohr, Quick Reference: Community-Based Social Marketing, www.cbsm.com.
205
D. McKenzie-Mohr and W. Smith, Fostering Sustainable Behavior, p. 61.
206
Alan Andreasen, Marketing in the 21th Century (Thousand Oaks, CA: Sage, 2006), p. 11.
207
AED Center for Enviromental Strategies, «From Crisis to Consensus: A New Course for a Water Efficiency in Jordan», 2004.
208
Causes & Effects, The Newsletter of Corporate Alliances with Charitable Causes, 19)8), August 2005, p. 1.
209
Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hoboken, NJ: John Wiley & Sons, 2005), p. 5.
210
Там же, p. 12.
211
Johnson & Johnson, «Johnson & Johnson Campaign Raises $7 Million for Nursing Shortage», Press Release, May 10, 2005, http://wwwjnj.com/news/jnj_news/20050509_164453.htm.
212
http://www.jnj.com/home.htm.
213
American Express Company, «American Express Launches National Campaign to Help Reopen the Statue of Liberty; Pledges a Minimum of $3 million with Cardmember Support», News Release, November 25, 2003.
214
Kotler and Lee, Corporate Social Responsibility, p. 13.
215
Там же, p. 106.
216
Tools of Change Case Study, «Back to Sleep – Health Canada SIDS Social Marketing Campaign», http://www.toolsofchange.com/English/CaseStudy/default.asp?ID=161 (accessed July 26, 2005).
217
Kotler and Lee, Corporate Social Responsibility, p. 31–32.
218
Интервью, взятое автором по e-mail у менеджера по глобальным коммуникациям и ПР компании GE Consumer & Industrial Products в сентябре 2003 г. Kotler and Lee, Corporate Social Responsibility, pp. 152–153.
219
Motorola Inc., «Motorola: Leadership Programs to Protect the Enviroment», http://www.motorola.com/EHS/enviroment/leadership/ (accessed April 16, 2004).
220
Kotler and Lee, Corporate Social Responsibility, p. 217.
221
Там же.
222
Casey Family Program, «Public-private partnership to improve Wyoming’s child welfare system», December 17, 2003, http://www.casey.org/MediaCenter/PressRleasesAndAnnouncements/121703WyomingPartnership.htm.
223
http://www.adcouncil.org/campaigns/.
224
Там же.
225
http://www.Puravidacoffe.com.
226
Department of Homeland Security, «Secretary Ridge Addresses American Red Cross in St. Louis», May 21, 2004, http://www.dhs.gov/dhspublic/display?theme=44&content=3575&print=true.
227
Department of Homeland Security, «Homeland Security and American Red Cross Co-Sponsor National Preparedness Month 2005», Press Release, June 9, 2005, http://www.dhs.gov/dhspublic/display?theme=43&content=4538&print=true.
228
New Zeland Injury Prevention Strategy, http://www.nzips.gov.nz/priorities/drowning.html (accessed August 1, 2005).
229
Kotler and Lee, Corporate Social Responsibility, pp. 263–276.
230
Проект был осуществлен на средства Research for International Tobacco Control (RITC), организации, секретариат которой находится в International Development Research Centre (IDRC), Оттава, Канада.
231
Philip Kotler and Gary Armstrong, Principles of Marketing, 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), p. 138.
232
Andreasen, Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (San Francisco: Jossey-Bass, 1995), p. 98.
233
http://factfinder.census.gov/home/saff/main.html?_lang=en (accessed March 26, 2005).
234
Andreasen, Marketing Social Change, p. 98.
235
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River: Prentice Hall, 2005), p. 104.
236
Там же, p. 106.
237
Там же, p. 111.
238
Kotler and Armstrong, Principles of Marketing, p. 152.
239
Там же, p. 153.
240
Andreasen, Marketing Social Change, p. 105.
241
Alan Andreasen, Marketing Research That Won’t Break the Bank: A Practical Guide to Getting the Information You Need, 2nd ed. (San-Francisco: Jossey-Bass, 2002).
242
Alan Andreasen and Philip Kotler, Strategic Marketing for Nonprofit Organizations, 6th ed. (Upper Saddle River, NJ: Prentice Hall, 2002), pp. 500–502.
243
U. K. Government News Network, «New Campaigns to Reduce Gum Litter», http://www.gnn.gov.uk/environment/detail.asp?ReleaseID=189651&NewsAreaID=2&NavigatedFromDepartment=True (accessed March 13, 2006).
244
U. K. Department of Enviroment Food and Rural Affairs, «Local enviromental quality: Chewing gum pilot campaigns», http://www.defra.gov.uk/enviroment/localenv/gum/pilot.htm.
245
Министерство труда США, http://www.bls.gov/nls#overview (accessed March 20, 2006).
246
Joseph Perello, NYC Marketing, «The Forth New York», из выступления в марте 2004 г. на втором ежегодном заседании «круглого стола» по вопросам маркетинга, проводимого журналом «Economist», http://www.nyc.gov/html/nycmktg/html/cmo_bio/economist.shtml.
247
Там же.
248
Там же.
249
Там же.
250
Joseph Perello, «The Power of Being Unreasonable», CMO Magazine, September 2005, New York City, http://www.cmomagazine.com/read/090105/joseph_perello.html.
251
Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 310.
252
Там же.
253
Там же.
Автор книги - Филип Котлер
Филип Котлер (р. 1931) — профессор международного маркетинга Высшей школы менеджмента Дж. Л.Келлога при Северо-Западном университете. Получил степень магистра экономики в Чикагском университете и звание доктора философии.
Родители Котлера жили на Украине, а после революции эмигрировали в США.
Автор многих книг по маркетингу и менеджменту, а также свыше 100 статей для ведущих журналов. Единственный автор, кто трижды удостаивался ежегодной премии Alpha Kappa Psi, присваиваемой за лучшую статью для «Journal of Marketing». Имеет множество званий и наград за ...