Онлайн книга
Примечания книги
1
Волли – персонаж книг Мартина Хэндфорда, носит свитер и шапочку с красно-белыми полосками. – Прим. ред.
2
Инструмент контраста Das Plankton можно найти здесь: http://www.dasplankton.de/ContrastA/.
3
Проверка контраста WebAIM: http://webaim.org/resources/contrastchecker/.
4
Маккэндлесс Д. Инфографика: Самые интересные данные в графическом представлении / Пер. с англ. – М.: Манн, Иванов и Фербер, 2013.
5
Гладуэлл М. Сила мгновенных решений: Интуиция как навык / Пер. с англ. – М.: Альпина Паблишер, 2015.
6
На сайте проекта Noun Project (www.thenounproject.com) собраны тысячи простых, красивых и привлекающих внимание символов и иконок практически для всего что угодно.
7
Пинк Д. Драйв: Что на самом деле нас мотивирует / Пер. с англ. – М.: Альпина Паблишер, 2014.
8
Пинк Д. Человеку свойственно продавать: Удивительная правда о том, как побуждать других к действию / Пер. с англ. – М.: Альпина Паблишер, 2015.
9
Сэндберг Ш., Сковилл Н. Не бойся действовать: Женщина, работа и воля к лидерству / Пер. с англ. – М.: Альпина Паблишер, 2015.
10
Льюкс С. Власть: Радикальный взгляд / Пер. с англ. – М.: Высшая школа экономики, 2010.
11
Фокс Кабейн О. Харизма: Как влиять, убеждать и вдохновлять / Пер. с англ. – М.: Альпина Паблишер, 2015.
12
Шуровьески Д. Мудрость толпы / Пер. с англ. – М.: Вильямс, 2007.
13
Созвучно с популярным афроамериканским женским именем Ласония. – Прим. пер.
14
Основатель Digg. – Прим. пер.
15
Уильям Шетнер – канадский актер и писатель. – Прим. ред.
16
Бэткид – маленький Бэтмен. – Прим. ред.
17
Вайнерчук Г. Увлечение – это бизнес: Как зарабатывать на том, что вам нравится / Пер. с англ. – М.: Альпина Паблишер, 2011.
1
Up, directed by Pete Docter (Burbank, CA: Walt Disney Studios Home Entertainment, 2009), DVD.
2
Richard Alleyne, “Welcome to the Information Age – 174 Newspapers a Day,” Telegraph (London), February 11, 2011, http://www.telegraph.co.uk/science/science-news/8316534/Welcome-to-the-information-age-174-newspapers-a-day.html.
3
Адам Газзали, интервью с автором по телефону, 23 июля 2013 г.
4
Rachel Emma Silverman, “Workplace Distractions: Here’s Why You Won’t Finish This Article,” The Wall Street Journal, December 11, 2012.
5
Larry D. Rosen et al., “An Empirical Examination of the Educational Impact of Text Message – Induced Task Switching in the Classroom: Educational Implications and Strategies to Enhance Learning,” Psicologia Educativa 17, no. 2 (2011): 163–77.
6
Eyal Ophir, Clifford Nass, and Anthony D. Wagner, “Cognitive Control in Media Multitaskers,” Proceedings of the National Academy of Sciences 106, no. 37 (2009): 15583–87.
7
Sanbonmatsu, David M., David L. Strayer, Nathan Medeiros-Ward, and Jason M. Watson, “Who Multi-Tasks and Why? Multi-Tasking Ability, Perceived Multi-Tasking Ability, Impulsivity, and Sensation Seeking,” PloS One 8, no. 1 (2013): e54402.
8
Эдриан Гренье и Томас де Зенготита, интервью с автором, Нью-Йорк, 16 июля 2013 г.
9
Joshua New, Leda Cosmides, and John Tooby, “Category-Specific Attention for Animals Reflects Ancestral Priorities, Not Expertise,” Proceedings of the National Academy of Sciences 104, no. 42 (2007): 16598–603.
10
Addie Johnson and Robert W. Proctor, “Memory and Attention,” in Attention: Theory and Practice (Thousand Oaks, CA: Sage Publications, 2004), 191–225.
11
Stefanie J. Krauth, et al., “An In-Depth Analysis of a Piece of Shit: Distribution of Schistosoma mansoni and Hookworm Eggs in Human Stool,” PLoS Neglected Tropical Diseases 6, no. 12 (2012): e1969; Ross Pomeroy, “An In-Depth Analysis of a Piece of $%&@,” RealClearScience, December 27, 2012, http://www.realclearscience.com/journal_club/2012/12/27/an_in-depth_analysis_of_a_piece_of__106431.html.
12
Luis Carretié, et al., “Automatic Attention to Emotional Stimuli: Neural Correlates,” Human Brain Mapping 22, no. 4 (2004): 290–99.
13
Deborah Wearing, Forever Today (Tyne and Wear, UK: Soundings, 2006 г.); The Mind, directed by George Page (Alexandria, VA: PBS Video, 1988).
14
Kent C. Berridge and Terry E. Robinson, “What Is the Role of Dopamine in Reward: Hedonic Impact, Reward Learning, or Incentive Salience?” Brain Research Reviews 28, no. 3 (1998): 309–69.
15
Адам Газзали, интервью с автором по телефону, 23 июля 2013 г.
16
Джон Суэллер, интервью с автором по Skype 29 мая 2013 г.
17
Ronald Gallimore et al., “The Effects of Elaboration and Rehearsal on Long-Term Retention of Shape Names by Kindergarteners,” American Educational Research Journal 14, no. 4 (1977): 471–83.
18
Алан Бэдли, интервью c автором по телефону, 21 мая 2013 г.
19
William James, “Attention,” in The Principles of Psychology (New York: Dover Publications, 1950).
20
Stephen Silverman, “Beyonce Releases Surprise Self-Titled Album,” People, December 13, 2013, http://www.people.com/people/article/0,20765913,00.html.
21
Andrew Hampp and Jason Lipshutz, “Beyonce Unexpectedly Releases New Self-Titled ‘Visual Album’ on iTunes,” Billboard, December 13, 2013, http://www.billboard.com/articles/columns/the-juice/5827398/beyonce-unexpectedly-releases-new-self-titled-visual-album-on.
22
Bob Lefsetz, “Beyonce’s Album,” Lefsetz Letter blog, December 16, 2013, http://lefsetz.com/wordpress/index.php/archives/2013/12/16/beyonces-album/.
23
Nicholas Carlson, “Inside Pinterest: An Overnight Success Four Years in the Making,” Business Insider, May 1, 2012, http://www.businessinsider.com/inside-pinterest-an-overnight-success-four-years-in-the-making-2012–4.
24
Tom Cheshire, “In Depth: How Rovio Made Angry Birds a Winner (And What’s Next),” Wired, March 7, 2011, http://www.wired.co.uk/magazine/archive/2011/04/features/how-rovio-made-angry-birds-a-winner.
25
Суэллер, интервью с автором.
26
Jeff Ryan, Super Mario: How Nintendo Conquered America (New York: Penguin, 2011).
27
Julia Gögler et al., “Ménage À Trois – Two Endemic Species of Deceptive Orchids and One Pollinator Species,” Evolution 63, no. 9 (2009): 2222–34.
28
Daniela Niesta Kayser, Andrew J. Elliot, and Roger Feltman, “Red and Romantic Behavior in Men Viewing Women,” European Journal of Social Psychology 40, no. 6 (2010): 901–8.
29
J. A. Maga, “Influence of Color on Taste Thresholds,” Chemical Senses 1, no. 1 (1974): 115–19.
30
Yorzinski, Jessica L., Michael J. Penkunas, Michael L. Platt, and Richard G. Coss, “Dangerous Animals Capture and Maintain Attention in Humans,” Evolutionary Psychology 12, no. 3 (2014): 534–48.
31
R. Reed Hunt, “The Subtlety of Distinctiveness: What von Restorff Really Did,” Psychonomic Bulletin & Review 2, no. 1 (1995): 105–12.
32
Nicolas Guéguen, “Color and Women Hitchhikers’ Attractiveness: Gentlemen Drivers Prefer Red,” Color Research & Application 37, no. 1 (2012): 76–78.
33
Andrew J. Elliot and Daniela Niesta, “Romantic Red: Red Enhances Men’s Attraction to Women,” Journal of Personality and Social Psychology 95, no. 5 (2008): 1150–64.
34
Dan McGrady, “How We Improved Our Conversion Rate by 72 %,”Dmix blog, 2011, http://web.archive.org/web/20140413033138/http://dmix.ca/2010/05/how-we-increased-our-conversion-rate-by-72/.
35
“B2B Landing Page Optimization Lifts Lead Generation by 32.5 %–Within Strict Branding Guidelines,” WiderFunnel Marketing Conversion Optimization, http://www.widerfunnel.com/proof/case-studies/sap-landing-page-optimization (accessed September 12, 2014).
36
Hans-Peter Frey et al., “Beyond Correlation: Do Color Features Influence Attention in Rainforest?” Frontiers in Human Neuroscience 5 (2011): 36.
37
Roger T. Hanlon and John B. Messenger, “Adaptive Coloration in Young Cuttlefish (Sepia officinalis L.): The Morphology and Development of Body Patterns and Their Relation to Behaviour,” Philosophical Transactions of the Royal Society of London, Series B, Biological Sciences 320, no. 1200 (1988): 437–87.
38
Mel White, “Why Birds Attacked the Peace Doves in Rome,” National Geographic, January 27, 2014, http://news.nationalgeographic.com/news/2014/01/140127-white-peace-doves-attacked-birds-rome-vatican-pope/.
39
Michael Aagaard, “How to Design Call to Action Buttons that Convert,” The Landing Page & Conversion Rate Optimization Blog, Unbounce, May 22, 2013, http://unbounce.com/conversion-rate-optimization/design-call-to-action-buttons/.
40
Adam L. Alter, “Colors,” in Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave (New York: Penguin, 2013).
41
N. Yoshioka, “[Epidemiological Study of Suicide in Japan – Is It Possible to Reduce Committing Suicide?]” Nihon Hoigaku Zasshi 52, no. 5 (1998): 286–93; Keith W. Jacobs and James F. Suess, “Effects of Four Psychological Primary Colors on Anxiety State,” Perceptual and Motor Skills 41, no. 1 (1975): 207–10; Robert E. Strong et al., “Narrow-Band Blue-Light Treatment of Seasonal Affective Disorder in Adults and the Influence of Additional Nonseasonal Symptoms,” Depression and Anxiety 26, no. 3 (2009): 273–78.
42
Cliff Kuang, “Infographic of the Day: What Colors Mean Across 10 Cultures,” Fast Company, April 26, 2010, http://www.fastcompany.com/1627581/infographic-day-what-colors-mean-across-10-cultures.
43
Patricia Valdez and Albert Mehrabian, “Effects of Color on Emotions,” Journal of Experimental Psychology: General 123, no. 4 (1994): 394–409.
44
Anton J. M. de Craen et al., “Effect of Colour of Drugs: Systematic Review of Perceived Effect of Drugs and of Their Effectiveness,” British Medical Journal 313, no. 7072 (1996): 1624–26.
45
Lauren I. Labrecque and George R. Milne, “Exciting Red and Competent Blue: The Importance of Color in Marketing,” Journal of the Academy of Marketing Science 40, no. 5 (2011): 711–27.
46
Mark Wilson, “Why the Security Bug Heartbleed Has a Catchy Logo,” Fast Company, April 11, 2014, http://www.fastcodesign.com/3028982/why-the-security-bug-heartbleed-has-a-catchy-logo.
47
Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons, “Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You ‘Think Different,’ ” Journal of Consumer Research 35, no. 1 (2008): 21–35.
48
Daniel Kahneman, “The Associative Machine,” in Thinking, Fast and Slow (New York: Farrar, Straus and Giroux, 2011), 50–58.
49
Bill Prady, Steven Molaro, and Jim Reynolds, “The Cohabitation Formulation,” The Big Bang Theory, season 4, episode 16, directed by Mark Cendrowski, aired February 17, 2011 (New York: CBS).
50
Lawrence E. Williams and John A. Bargh, “Experiencing Physical Warmth Promotes Interpersonal Warmth,” Science 322, no. 5901 (2008): 606–7.
51
Simon Storey and Lance Workman, “The Effects of Temperature Priming on Cooperation in the Iterated Prisoner’s Dilemma,” Evolutionary Psychology 11, no. 1 (2013): 52–67.
52
Chris Eccleston and Geert Crombez, “Pain Demands Attention: A Cognitive-Affective Model of the Interruptive Function of Pain,” Psychological Bulletin 125, no. 3 (1999): 356–66.
53
Judee K. Burgoon, “Relational Message Interpretations of Touch, Conversational Distance, and Posture,” Journal of Nonverbal Behavior 15, no. 4 (1991): 233–59; Glen P. Williams and Chris L. Kleinke, “Effects of Mutual Gaze and Touch on Attraction, Mood, and Cardiovascular Reactivity,” Journal of Research in Personality 27, no. 2 (1993): 170–83.
54
Kate McCulley, “How I Survived a Mugging,” Adventurous Kate’s Solo Female Travel Blog, October 12, 2010, http://www.adventurouskate.com/how-i-survived-a-mugging/.
55
Carles Escera et al., “Neural Mechanisms of Involuntary Attention to Acoustic Novelty and Change,” Journal of Cognitive Neuroscience 10, no. 5 (1998): 590–604; Fabrice B. R. Parmentier, “Towards a Cognitive Model of Distraction by Auditory Novelty: The Role of Involuntary Attention Capture and Semantic Processing,” Cognition 109, no. 3 (2008): 345–62; Dennis P. Carmody and Michael Lewis, “Brain Activation when Hearing One’s Own and Others’ Names,” Brain Research 1116, no. 1 (2006): 153–58.
56
Майкл Познер, интервью с автором по телефону, 3 июля 2013 г.
57
E. Colin Cherry, “Some Experiments on the Recognition of Speech, with One and with Two Ears,” Journal of the Acoustical Society of America 25, no. 5 (1953): 975–79.
58
Anne M. Treisman, “The Effect of Irrelevant Material on the Efficiency of Selective Listening,” American Journal of Psychology 77, no. 4 (1964): 533–46.
59
Noelle Wood and Nelson Cowan, “The Cocktail Party Phenomenon Revisited: How Frequent Are Attention Shifts to One’s Name in an Irrelevant Auditory Channel?” Journal of Experimental Psychology: Learning, Memory, and Cognition 21, no. 1 (1995): 255–60.
60
Megan Garber, “Ghost Army: The Inflatable Tanks that Fooled Hitler,” The Atlantic, May 22, 2013, http://www.theatlantic.com/technology/archive/2013/05/ghost-army-the-inflatable-tanks-that-fooled-hitler/276137/; The Ghost Army, directed by Peter Coyote (Arlington, VA: PBS Distribution, 2013), DVD.
61
Sarah Everts, “How Advertisers Convinced Americans They Smelled Bad,” Smithsonian.com, August 2, 2012, http://www.smithsonianmag.com/history-archaeology/How-Advertisers-Convinced-Americans-They-Smelled-Bad-164779646.html.
62
Дитрам Шефель, интервью с автором по телефону, 5 февраля 2014 г.
63
Elizabeth F. Loftus and John C. Palmer, “Reconstruction of Automobile Destruction: An Example of the Interaction Between Language and Memory,” Journal of Verbal Learning and Verbal Behavior 13, no. 5 (1974): 585–89.
64
Marianne Bertrand and Sendhil Mullainathan, “Are Emily and Brendan More Employable than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination” (working paper, Univ. of Chicago, Graduate School of Business, 2002).
65
Will Wei, “How Pandora Survived More than 300 VC Rejections,” Business Insider, July 14, 2010, http://www.businessinsider.com/pandora-vc-2010–7.
66
Robert Strohmeyer, “The 7 Worst Tech Predictions of All Time,” TechHive, December 31, 2008, http://www.techhive.com/article/155984/worst_tech_predictions.html.
67
Gene Weingarten, “Pearls Before Breakfast,” The Washington Post, April 8, 2007.
68
Nina Verdelli, “The Violin and the Street,” Citizen Brooklyn, n. d., http://www.citizenbrooklyn.com/topics/fashion/the-violin-and-the-street/.
69
Сьюзан Кезер, интервью с автором по телефону, 26 мюля 2013 г.
70
Alhan Keser, “Why Joshua Bell Failed in the Subway,” Alhan Keser blog, November 22, 2012, http://web.archive.org/web/20130806230315/http://alhan.co/why-joshua-bell-failed-in-subway/.
71
Press Association, “Rush Hour Traffic Tops Poll of Everyday Stresses,” The Guardian, October 31, 2000, http://www.theguardian.com/uk/2000/nov/01/transport.world.
72
Кезер, интервью с автором.
73
Adam Wooten, “International Business: Wrong Flowers Can Mean Death for Global Business,” Deseret News, February 4, 2011, http://www.deseretnews.com/article/705365824/Wrong-flowers-can-mean-death-for-global-business.html.
74
Frank Luntz, Words that Work: It’s Not What You Say, It’s What People Hear (New York: Hyperion, 2007).
75
Tommy Christopher, “How Fox News, CNN, and MSNBC Covered Chris Christie ‘Bridgegate’ on Wednesday,” Mediaite, January 9, 2014, http://www.mediaite.com/tv/how-fox-news-cnn-and-msnbc-covered-chris-christie-bridgegate-on-wednesday/.
76
Lynn Hasher, David Goldstein, and Thomas Toppino, “Frequency and the Conference of Referential Validity,” Journal of Verbal Learning and Verbal Behavior 16, no. 1 (1977): 107–12.
77
Номера 1 и 4 неверны: команда Тулейнского университета победила команду Темпльского университета в первой игре чемпионата Sugar Bowl (20:14). За пределами Нью-Йорка и Чикаго самым высоким зданием является здание Bank of America Plaza в Атланте.
78
Wesley G. Moons, Diane M. Mackie, and Teresa Garcia-Marques, “The Impact of Repetition-Induced Familiarity on Agreement with Weak and Strong Arguments,” Journal of Personality and Social Psychology 96, no. 1 (2009): 32–44.
79
Rachel Feintzeig, Mike Spector, and Julie Jargon, “Twinkie Maker Hostess to Close,” The Wall Street Journal, November 16, 2012, http://online.wsj.com/news/articles/SB10001424127887324556304578122632560842670.
80
Michael Lynn, “Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature,” Psychology & Marketing 8, no. 1 (1991): 43–57.
81
Theo M. M. Verhallen and Henry S. J. Robben, “Scarcity and Preference: An Experiment on Unavailability and Product Evaluation,” Journal of Economic Psychology 15, no. 2 (1994): 315–31.
82
Associated Press, “Hostess: Twinkies Demand at Record High,” The Huffington Post, July 18, 2013, http://www.huffingtonpost.com/2013/07/18/hostess-twinkies-demand_n_3615900.html.
83
Stephen Worchel, Jerry Lee, and Akanbi Adewole, “Effects of Supply and Demand on Ratings of Object Value,” Journal of Personality and Social Psychology 32, no. 5 (1975): 906–14.
84
Джош Элман, интервью с автором, Халф-Мун-Бей, Калифорния, 17 июня 2013 г.
85
Nicholas Carlson, “This Post Has All the Black Friday Stats You Need to Sound Smart in Meetings,” Business Insider, December 13, 2013, http://www.businessinsider.com/2013-black-friday-stats-2013–12.
86
Jeff Rosenblum, “How Patagonia Makes More Money by Trying to Make Less,” Fast Company, December 6, 2012, http://www.fastcoexist.com/1681023/how-patagonia-makes-more-money-by-trying-to-make-less; Kyle Stock, “Patagonia’s Confusing and Effective Campaign to Grudgingly Sell Stuff,” Bloomberg Business Week, November 25, 2013, http://www.businessweek.com/articles/2013–11–25/patagonias-confusing-and-effective-campaign-to-grudgingly-sell-stuff; Kyle Stock, “Patagonia’s ‘Buy Less’ Plea Spurs More Buying,” Bloomberg Business Week, August 28, 2013, http://www.businessweek.com/articles/2013–08–28/patagonias-buy-less-plea-spurs-more-buying.
87
Marilyn Boltz, Matthew Schulkind, and Suzanne Kantra, “Effects of Background Music on the Remembering of Filmed Events,” Memory & Cognition 19, no. 6 (1991): 593–606.
88
Judee K. Burgoon and Jerold L. Hale, “Nonverbal Expectancy Violations: Model Elaboration and Application to Immediacy Behaviors,” Communications Monographs 55, no. 1 (1988): 58–79.
89
Scott Goldthorp, “The 2012 Rosenthal Prize for Innovation in Math Teaching: Hands-On Data Analysis,” MoMath, 2012, http://momath.org/wp-content/uploads/RosenthalPrize2012_Winning_Lesson_Plan.pdf; Evelyn Lamb, “Award-Winning Teachers Put Math on Hands and Heads,” Roots of Unity blog, Scientific American, May 3, 2013, http://blogs.scientificamerican.com/roots-of-unity/2013/05/03/math-on-hands-and-heads-rosenthal-prize/.
90
Mark A. McDaniel et al., “The Bizarreness Effect: It’s Not Surprising, It’s Complex,” Journal of Experimental Psychology: Learning, Memory, and Cognition 21, no. 2 (1995): 422–35.
91
Igor Bobic, “Todd Akin Just Can’t Stop Talking About Rape,” The Huffington Post, July 17, 2014, http://www.huffingtonpost.com/2014/07/17/todd-akin-rape_n_5595270.html.
92
Tony Thwaites, Lloyd Davis, and Warwick Mules, “Advertisement,” in Introducing Cultural and Media Studies: A Semiotic Approach (Houndmills, Basingstoke, Hampshire: Palgrave, 2002), 50–52.
93
Farhad Manjoo, “Invincible Apple: 10 Lessons from the Coolest Company Anywhere,” Fast Company, July 1, 2010, http://www.fastcompany.com/1659056/invincible-apple-10-lessons-coolest-company-anywhere.
94
Jürgen Huber, Michael Kirchler, and Matthias Sutter, “Is More Information Always Better?: Experimental Financial Markets with Cumulative Information,” Journal of Economic Behavior & Organization 65, no. 1 (2008): 86–104.
95
Джон Суэллер, интервью с автором по Skype, 29 мая 2013 г.
96
Суэллер, интервью с автором.
97
Иеремия Оуянг, интервью с автором по телефону, 14 мая 2013 г.
98
Рейчел Лайтфут Мелби, интервью с автором, Сан-Бруно, Калифорния, 12 апреля 2013 г.
99
Barb Dybwad, “When Videos Buffer, Viewers Leave… in Droves [STATS],” December 11, 2009, Mashable, http://mashable.com/2009/12/11/online-video-buffering/.
100
Lisa Belkin, “Moms and Motrin,” Motherlode blog, New York Times, November 17, 2008, http://parenting.blogs.nytimes.com/2008/11/17/moms-and-motrin/.
101
Seth Stevenson, “The Creatures from the Sandwich Shop,” Slate, February 23, 2004, http://www.slate.com/articles/business/ad_report_card/2004/02/the_creatures_from_the_sandwich_shop.html.
102
Jane Levere, “A Guy’s Guy Tired of Plain Old Soap? Old Spice Is Counting on It,” New York Times, August 1, 2003, http://www.nytimes.com/2003/08/01/business/media-business-advertising-guy-s-guy-tired-plain-old-soap-old-spice-counting-it.html.
103
Марк Фицлофф, интервью с автором по телефону, 13 июля 2013 г.; Brenna Ehrlich, “The Old Spice Social Media Campaign by the Numbers,” Mashable, July 15, 2010, http://mashable.com/2010/07/15/old-spice-stats/; David Griner, “Hey Old Spice Haters, Sales Are Up 107 %,” AdWeek, July 27, 2010, http://www.adweek.com/adfreak/hey-old-spice-haters-sales-are-107–12422.
104
Rick Kissell, “It’s Official: ‘Game of Thrones’ Is HBO’s Most Popular Series Ever,” Variety, June 5, 2014, http://variety.com/2014/tv/ratings/its-official-game-of-thrones-is-hbos-most-popular-series-ever-1201214357/.
105
Ken Tucker, “Why Is Game of Thrones So Popular?” BBC, April 7, 2014, http://www.bbc.com/culture/story/20140407-why-people-love-game-of-thrones.
106
Leslie A. Perlow, Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work (Boston: Harvard Business, 2012).
107
Doug Aamoth, “Study Says We Unlock Our Phones a LOT Each Day,” Time, October 8, 2013, http://techland.time.com/2013/10/08/study-says-we-unlock-our-phones-a-lot-each-day/.
108
Кент Берридж, интервью с автором по телефону, 16 апреля 2014 г.
109
Cash, Hilarie, Cosette D. Rae, Ann H. Steel, and Alexander Winkler, “Internet Addiction: A Brief Summary of Research and Practice,” Current Psychiatry Reviews 8, no. 4 (2012): 292.
110
Brian A. Anderson, Patryk A. Laurent, and Steven Yantis, “Value-Driven Attentional Capture,” Proceedings of the National Academy of Sciences 108, no. 25 (2011): 10367–71.
111
Richard M. Ryan and Edward L. Deci, “Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions,” Contemporary Educational Psychology 25, no. 1 (2000): 54–67.
112
Jessica Guynn, “L.A. Startup Looks for the Most Interesting Engineers in the World,” Los Angeles Times, December 1, 2011, http://latimesblogs.latimes.com/technology/2011/12/la-startup-is-looking-for-the-most-interesting-engineers-in-the-world.html.
113
Дэниел Пинк, интервью с автором по телефону, 16 июня 2014 г.
114
Timothy A. Judge et al., “The Relationship Between Pay and Job Satisfaction: A Meta-Analysis of the Literature,” Journal of Vocational Behavior 77, no. 2 (2010): 157–67.
115
Gregory S. Berns et al., “Predictability Modulates Human Brain Response to Reward,” Journal of Neuroscience 21, no. 8 (2001): 2793–98.
116
Брайан Вонг, интервью с автором по телефону, 17 апреля 2014 г.
117
Chou, Yu-kai, “The Six Different Contextual Types of Rewards in Gamification,” Yu-kai Chou Gamification. November 11, 2013. http://www.yukaichou.com/marketing-gamification/six-context-types-rewards-gamification.
118
Leslie Scrivener, “Terry’s Running for the Cancer Society,” Montreal Gazette, April 28, 1980; Leslie Scrivener, Terry Fox: His Story, rev. ed. (New York: McClelland & Stewart, 2010).
119
Пинк, интервью с автором.
120
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