Онлайн книга
Примечания книги
1
CMI Awards – ежегодный конкурс, определяющий лучшие книги по менеджменту, изданные в Великобритании.
1
Box G. E. P. Robustness in the Strategy of Scientific Model Building, in R. L. Launer and G. N. Wilkinson, eds., Robustness in Statistics (NewYork: Academic Press, 1979), 201–236.
2
www.egoscue.com (Все веб-сайты, указанные в примечаниях, были доступны на период с января 2016 по апрель 2017 г.)
3
Myers T. W. Anatomy Trains (London: Elsevier, 2009).
4
Watkinson M. The Ten Principles Behind Great Customer Experiences(Harlow: FT Press, 2013).
5
Arthur W. B. Complexity and the Economy (Oxford: Oxford University Press, 2014).
6
Magretta J. Understanding Michael Porter: The Essential Guide to Competition and Strategy (Boston: Harvard Business Review Press, 2012; Kindle edn), ch. 2.
7
Rumelt, R., Good Strategy Bad Strategy: The Difference and Why It Matters (New York: Crown Business, 2011; Kindle edn), ch. 8.
8
http://www.tetrapak.com/us/about/history
9
Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn), ch. 5, section 3.
10
http://www.forbes.com/sites/joannmuller/2013/04/17/volkswagens-mission-to-dominate-global-auto-industry-gets-noticeably-harder/#354d5c2c1ab6
11
http://www.caranddriver.com/news/vw-plans-to-triple-us-vehicle-sales-news
12
https://www.nytimes.com/2015/10/05/business/engine-shortfall-pushed-volkswagen-to-evade-emissions-testing.html?_r=0
13
Там же.
14
Там же.
15
Для снижения расходов Volkswagen перестала использовать лицензию на решение BlueTec компании Daimler еще в 2007 год. После скандала они вернулись к этой стратегии, на этот раз купив лицензию на AdBlue – защитное решение, куда более дорогое, чем предыдущий вариант. Более подробно об этом можно почитать тут: See http://www.wsj.com/articles/vw-to-cut-investment-by-1-billion-a-year-1444728786.
16
https://www.nytimes.com/interactive/2015/business/international/vw-diesel-emissions-scandal-explained.html.
17
Там же.
18
https://www.nytimes.com/2016/10/26/business/relief-at-last-for-us-owners-of-diesel-volkswagens.html.
19
http://www.wsj.com/articles/vws-dealers-fume-while-waiting-for-diesel-car-fix-1468604636
20
https://www.bloomberg.com/news/articles/2016-08-25/vw-reaches-agreement-with-dealerships-over-diesel-cheatlosses
21
http://www.thetruthaboutcars.com/2015/09/volkswagens-diesel-cars-sitting-u-s-ports-months/
22
https://www.nytimes.com/2016/04/23/business/international/volkswagen-loss-emissions-scandal.html.
23
https://www.wired.com/2015/09/volkswagen-diesel-cheating-scandal-is-good-for-hybrid-cars/.
24
DeMarco, T., Hruschka, P., et al., Adrenaline Junkies and Template Zombies (New York: Dorset House, 2008), pattern 86: ‘Template Zombies
25
http://www.innocentdrinks.co.uk/us/our-story
26
Segal, G. Z., Getting There: A Book of Mentors (New York: Abrams Image, 2015; Kindle edn), 30.
27
Burlingham, B., Small Giants: Companies that Choose to Be Great Instead of Big (2005; 10th anniversary edn, New York: Portfolio/Penguin, 2016; Kindle edn).
28
Rumelt, R., Good Strategy Bad Strategy: The Difference and Why It Matters (New York: Crown Business, 2011), 77
29
CB Insights, ‘The Top Twenty Reasons Startups Fail’ (7 October 2014), доступна на www.cbinsights.com. Знаменитый венчурный капиталист Марк Андерсен также считает самой распространенной причиной провалов стартапов недостаточно развитый и большой рынок для их услуг. См. http://web.archive.org/web/20070701074943/ и http://blog.pmarca.com/2007/06/the-pmarca-gu-2.html
30
http://www.economist.com/node/14857221.
31
Там же.
32
Там же.
33
https://www.revolution.watch/jean-claude-biver-on-record-part-1-of-3
34
CB Insights, ‘The Top Twenty Reasons Startups Fail’ (7 October 2014), доступна на www.cbinsights.com.
35
Hankel, I., Black Hole Focus (Chichester: Capstone, 2014; Kindle edn), ch. 5.
36
Bloom, P., How Pleasure Works (London: The Bodley Head, 2010), xii.
37
Festinger, L., A Theory of Cognitive Dissonance (California: Stanford University Press, 1957).
38
Dobelli, R., The Art of Thinking Clearly (London: Sceptre, 2013), 23 – 28.
39
Hargittai, B., and Hargittai, I., Wisdom of the Martians of Science: In Their Own Words with Commentaries (New Jersey: World Scientific, 2015), 151.
40
Baudrillard, J., For a Critique of the Political Economy of the Sign (New York: Telos Press, 1981), 63 – 66.
41
http://www.coca-cola.co.uk/packages/history/share-a-coke
42
McDonald, M., and Dunbar, I., Market Segmentation: How to Do It, How to Profit From It (Chichester, John Wiley & Sons, 2012; Kindle edn), ch. 3, section 5
43
http://newsroom.toyota.co.jp/en/detail/12077091/
44
http://www.nytimes.com/2007/07/04/business/04hybrid.html?_r=0
45
https://www.vitsoe.com/gb/about/ethos
46
Bohlen, Joe M., and Beal, George M., The Diffusion Process, Special Report No. 18 (Cooperative Extension Service, Iowa State College, 1957), 5 – 6. Доступна онлайн на сайте http://www.soc.iastate.edu/extension/pub/comm/SP18.pdf.
47
Moore, G. A., Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (New York: Harper Business, 2014), 16 – 17.
48
См. сайт http://pmarchive.com/guide_to_startups_part5.html. Тут выложены занятные мысли Марка Андреесена на эту тему. Вот его совет: «Не запускайте стартапы, который для успеха нужны клиенты в виде крупных корпораций. Слишком уж велик риск упустить такие сделки, как бы тяжело вы ни трудились. Да и в самом хорошем случае порой такие сделки заканчиваются совсем не так, как вы рассчитывали».
49
Watkinson, M., The Ten Principles Behind Great Customer Experiences (Harlow: FT Press, 2013), 45 – 56.
50
https://www.shoreditchhouse.com/membership
51
Riezebos, R., and van der Grinten, J., Positioning the Brand: An Inside-Out Approach (London: Routledge, 2012; Kindle edn), ch. 4, section: ‘Brand-Product Class Connection’.
52
http://www.thisismoney.co.uk/money/cars/article-2451159/Aston-Martin-pulls-Cygnet-selling-fewer-150-years.html
53
Reason, J., Human Error (New York: Cambridge University Press, 1990), 5.
54
Berry, L., and Parasuraman, A., Marketing Services: Competing Through Quality (New York: The Free Press, 1991), part 2, ch. 2 and 3.
55
http://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/
56
Asacker, T., The Business of Belief (Tom Asacker, 2013; Kindle edn), 61
57
Там же.
58
Там же.
59
Krychman, Michael L., 100 Questions & Answers About Women’s Sexual Wellness and Vitality (Sudbury: Jones & Bartlett Learning, 2010), 91 – 92.
60
Christensen, C., The Clayton M. Christensen Reader (Boston: Harvard Business Review Press, 2016), 46
61
Merlin, B., The Complete Stanislavsky Toolkit (London: Nick Hern Books, 2007), 219 – 226.
62
Там же.
63
https://onlinedoctor.lloydspharmacy.com/uk/mens-health
64
https://onlinedoctor.lloydspharmacy.com/uk/info/about-us
65
Watkinson, The Ten Principles, 80 – 83.
66
http://www.nytimes.com/2001/01/28/business/business-did-you-hear-the-one-about-the-superjumbo-that-ate-the-airport.html.
67
https://www.bloomberg.com/news/articles/2016-07-12/airbus-plans-to-cut-annual-a380-deliveries-to-12-as-of-2018
68
McNish, J., Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 241.
69
https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/.
70
Seba, T., Winners Take All: The Nine Fundamental Rules of High Tech Strategy (San Francisco: Tony Seba, 2006), 192–193.
71
http://www.wsj.com/articles/theranos-has-struggled-with-blood-tests-1444881901?mg=id-wsj
72
http://www.vanityfair.com/news/2016/09/elizabeth-holmes-theranos-exclusive
73
См. примечание 42.
74
http://www.wsj.com/articles/u-s-regulator-bans-theranos-ceo-elizabeth-holmes-from-operating-labs-for-two-years-1467956064
75
http://www.forbes.com/sites/matthewherper/2016/06/01/from-4-5-billion-to-nothing-forbes-revises-estimated-net-worth-of-theranos-founder-elizabeth-holmes/#2bf9da702f29
76
http://www.wsj.com/articles/theranos-is-subject-of-criminal-probe-by-u-s-1461019055.
77
Rogers, E. M., Diffusion of Innovations (5th edn, New York: Free Press, 2003), 258.
78
Там же.
79
См. www.goruck.com и http://www.goruck.com/gr1-explained
80
Loewy, R., Never Leave Well Enough Alone (New York: Simon & Schuster, 1950), 325 – 331.
81
Там же.
82
https://www.netjets.com/AboutNetJets/Our-History/
83
https://www.netjets.com/why-netjets/Largest-Finest-Fleet
84
Похожий подход советует Тони Себа. См. примечание 43.
85
https://www.theguardian.com/business/2016/apr/18/dan-wagner-powa-technologies
86
http://www.businessinsider.com/inside-the-crash-of-londons-payment-unicorn-powa-technologies-2016-4
87
Спасибо моей соседке Драже Янски за эту мысль.
88
Для более глубокого погружения в эту тему советую следующую книгу: Magretta, J., Understanding Michael Porter: The Essential Guide to Competition and Strategy (Boston: Harvard Business Review Press, 2012; Kindle edn), ch. 1.
89
Goddard, J., and Eccles, T., Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others (London: Profile Books, 2013). Раздел ‘Losers look to competitive benchmarks rather than to their own imagination for their model of success.’
90
Парафраз из работу Pfenning, D., и Pfenning, K., Evolution’s Wedge: Competition and the Origins of Diversity (Berkeley: University of California Press, 2012), 2.
91
Liddell Hart, B. H., Strategy (London: Faber & Faber, 1954), xx.
92
Darwin, C., On the Origin of the Species: By Means of Natural Selection or The Preservation of Favoured Races in the Struggle for Life (1859; New York: Cosimo, 2007), cited in Pfenning and Pfenning, Evolution’s Wedge, 4.
93
McDonald, M., and Dunbar, I., Market Segmentation: How to Do It, How to Profit From It (Chichester: John Wiley & Sons, 2012; Kindle edn), ch. 3, section 4
94
http://www.theregister.co.uk/2011/10/18/vodafone_kills_360/
95
Riezebos, R., and van der Grinten, J., Positioning the Brand: An Inside-Out Approach (London: Routledge, 2012), ch. 4, section: ‘ Brand-Product Class Connection’.
96
See Thorndike, W. N., The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success (Boston: Harvard Business Review Press, 2012; Kindle edn).
97
Farris, P. W., Bendle, N. T., Pfeifer, P. E., and Reibstein, D. J., Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Harlow: Pearson Education, 2009), 23 – 24.
98
http://www.wsj.com/articles/is-the-tech-bubble-popping-ping-pong-offers-an-answer-1462286089?mg=id-ws.j.
99
Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn), ch. 1.
100
Там же.
101
https://www.bloomberg.com/news/articles/2015-10-30/new-york-hotel-group-goes-on-offensive-against-airbnb-rentals.
102
http://news.bbc.co.uk/onthisday/hi/dates/stories/january/11/newsid_2520000/2520189.stm. Более подробно см. Gregory, M., Dirty Tricks: British Airways’ Secret War against Virgin Atlantic (London: Virgin Publishing, 1994; revised edn, 2000).
103
Riezebos and van der Grinten, Positioning the Brand, 80.
104
McNish, J., and Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 231.
105
Lafley, A. G., and Martin, R. L., Playing to Win: How Strategy Really Works (Boston: Harvard Business Review Press, 2013), ch. 3.
106
Knee, J. A., Greenwald, B. C., and Seave, A., The Curse of the Mogul (New York: Profile, 2009; Kindle edn), ch. 2, section 2.3: ‘Real Competitive Advantages/Cost’.
107
Ries, A., and Trout, J., Positioning: The Battle For Your Mind (New York: McGraw-Hill, 2000; Kindle edn), 196.
108
Сетку ценностей можно посмотреть тут: http://www.slideshare.net/adliterate/value-grid. Рыночная карта описана в книге Mastering Customer Value Management (Cincinnati: Pinnaflex, 2003), 25 – 28.
109
http://www.luxottica.com/en/oakley-merge-luxottica-group-us2930-share.
110
https://www.wired.com/2008/08/ff-redcamera
111
Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 181 – 182.
112
Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn), ch. 1.
113
Christensen, C. M., The Innovator’s Solution: Creating and Sustaining Successful Growth (Boston: Harvard Business Review Press, 2013; Kindle edn).
114
Schwartz, B., The Paradox of Choice: Why More is Less (New York: Harper Perennial, 2004).
115
Isaacson, W., Steve Jobs (London: Little, Brown, 2011), 337.
116
Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 107.
117
Sung, E., Customer Moat: How Loyalty Drives Profit (Eddie Sung, 2016), ch. 2, section 3.
118
Baudrillard, J., For a Critique of the Political Economy of the Sign (New York: Telos Press, 1981), 63 – 66.
119
Higgins, T., Beyond Pleasure and Pain: How Motivation Works (New York: Oxford University Press, 2012), 49.
120
Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 3.
121
Pricken, M., The Essence of Value (Erlangen: Publicis, 2014), 36 – 58, 182.
122
Более подробно об этом я писал в своей предыдущей книге The Ten Principles Behind Great Customer Experiences (Harlow: FT Press, 2013). На эту мысль меня также натолкнуло исследование доктора Тэйера: Thayer, R., The Origin of Everyday Moods: Managing Energy, Tension and Stress (New York: Oxford University Press, 1996).
123
См. примечание 125.
124
Tiger, L., The Pursuit of Pleasure (New Jersey: Transaction Publishers, 2000), 53 – 54.
125
Там же, 54 – 56.
126
Berger, J., Contagious: Why Things Catch On (New York: Simon & Schuster, 2013), ch. 4.
127
См. Deci, I. L., и Ryan, R. M., Intrinsic Motivation and Self-Determination in Human Behavior (New York: Plenum Press, 1985). Мнение о том, что чувство контроля является фундаментальным и мотивирует человека, поддерживает и психолог Тори Хиггинс. См. Higgins, T., Beyond Pleasure and Pain: How Motivation Works (New York: Oxford University Press, 2012).
128
Moore, G. A., Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Markets (New York: Harper Business, 2014), 186.
129
https://petapixel.com/2015/06/04/mirrorless-now-the-official-name-of-the-camera-market-dominated-by-sony/
130
http://mashable.com/2015/08/02/google-plus-history/#bKf2Q3FnTPqx
131
Сооснователь компании Y Combinator Пол Грэм считает так же и советует стартапам начинать работу, только достигнув «точки полезности» – т. е. момента, когда с их помощью потенциальный потребитель сможет начать делать что-то, что раньше было ему недоступно. См. https://news.ycombinator.com/item?id=542768
132
https://www.tesla.com
133
Kahneman, D., Thinking, Fast and Slow (London: Allen Lane, 2011), 378 – 380.
134
Там же, 381.
135
Berry, L., and Parasuraman, A., Marketing Services: Competing Through Quality (New York: The Free Press, 1991; Kindle edn), ch. 4.
136
https://www.airnewzealand.com/press-release-2016-air-new-zealand-heads-to-hollywood-for-its-latest-safety-video
137
http://www.airlineratings.com/awards.php
138
http://www.nytimes.com/2009/04/16/business/media/16dominos.html
139
http://www.fool.com/investing/general/2013/11/20/why-dominos-spent-millions-to-fix-its-pizza.aspx
140
http://anyware.dominos.com
141
http://www.cpbgroup.com/work/dominos/dominos-pizzaturnaround
142
Там же.
143
http://www.brandtags.com
144
https://youtu.be/Vq9ap6JuXuc
145
https://www.nytimes.com/2015/12/21/nyregion/unwrapping-mast-brothers-chocolatier-mythos.html
146
http://dallasfood.org/2015/12/mast-brothers-what-lies-behind-the-beards-part-1-tastetexture
147
http://dallasfood.org/2015/12/mast-brothers-what-lies-behind-the-beards-part-3-ingredients
148
http://www.eater.com/2015/12/21/10634270/mast-brothers-scandal-admitted-chocolate
149
http://www.vanityfair.com/culture/2015/02/mast-brot-hers-chocolate-wrappers
150
http://www.businessinsider.com/mast-brothers-sales-tank-at-trendy-shops-2016-1
151
https://www.theguardian.com/music/2013/sep/27/dr-dre-beats-1bn-carlyle-sale
152
https://www.apple.com/pr/library/2014/05/28Apple-to-Acquire-Beats-Music-Beats-Electronics.html
153
http://www.apple.com/shop/product/MHD02AM/B/urbeats-earphones-black
154
Sharp, B., How Brands Grow: What Marketers Don’t Known (South Melbourne: Oxford University Press, 2010), 195.
155
http://www.patagonia.com/company-info.html
156
https://www.bloomberg.com/features/2015-martin-shkreli-wu-tang-clan-album
157
http://www.rolls-royce.com/media/press-releases/yr-2012/121030-the-hour.aspx
158
https://www.bloomberg.com/news/articles/2014-02-04/arm-chips-are-the-most-used-consumer-product-dot-where-s-the-money
159
http://www.hpmuseum.net/exhibit.php?class=5&cat=20
160
https://hbr.org/2013/01/burberrys-ceo-on-turning-an-aging-british-icon-into-a-global-luxury-brand
161
https://www.theguardian.com/business/2013/jun/16/angela-ahrendts-burberry-chav-image
162
Там же.
163
Mohammed, R., The 1 % Windfall: How Successful Companies Use Price to Profit and Grow (Harper Collins e-books, 2010; Kindle edn), введение.
164
См. ‘Principle #2’ in Sung, E., Customer Moat: How Loyalty Drives Profit (Eddie Sung, 2016)
165
Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 5, section 6.
166
Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 225
167
См. Mohammed, The 1 % Windfall, ch. 1.
168
Там же.
169
Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 132.
170
https://www.nytimes.com/2015/10/25/fashion/a-365-foam-roller-it-exists.html
171
Nagle, Hogan and Zale, The Strategy and Tactics of Pricing, 134.
172
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-new-products#0
173
См. примечание 10.
174
https://www.bloomberg.com/news/articles/2009-06-01/gm-files-for-bankruptcybusinessweek-business-news-stock-market-and-financial-advice
175
https://www.vitsoe.com/us/news/black-friday-16
176
Simon Confessions of the Pricing Man, ch. 4: ‘Premium Pricing’.
177
https://www.soul-cycle.com/our-story
178
Mohammed, The 1 % Windfall, ch. 3.
179
Lovell, N., The Curve: How Smart Companies Find High Value Customers (London: Portfolio/Penguin Section, 2013; Kindle edn), preface.
180
https://articles.uie.com/three_hund_million_button/
182
Эта тема всплыла еще в одном разговоре с моей подругой Дражей Янски.
183
Galinsky, A., and Schweitzer, M., Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both (London: Random House Business, 2015; Kindle edn), preface.
184
Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn).
185
http://www.newyorker.com/business/currency/why-are-there-so-many-shuttered-storefronts-in-the-west-village
186
Чтобы узнать больше о власти поставщиков и покупателей и соответствующих стратегиях, см. Porter, Competitive Strategy, chapters 1 and 6. Также см. Magretta, J., Understanding Michael Porter: The Essential Guide to Competition and Strategy (Boston: Harvard Business Review Press, 2012; Kindle edn).
187
http://www.inc.com/magazine/201606/jason-fried/saying-no-to-large-enterprise-customers.html
188
Christensen, C. M., Allworth, J., and Dillon, K., How Will You Measure Your Life (New York: HarperCollins, 2012; Kindle edn), ch. 7.
189
https://www.hodinkee.com/articles/ftc-takes-major-action-against-shinola-demands-where-american-is-made-slogan-to-be-dropped-immediately
190
https://www.colorado.gov/mariuana
191
http://www.latimes.com/business/la-fi-drone-rules-20160829-snap-story.html
192
http://www.reuters.com/article/us-eu-microsoft-IDUSBRE92500520130306
193
http://www.reuters.com/article/us-intel-court-eu-IDUSKBN0EN0M120140612
194
https://www.law.cornell.edu/uscode/text/15/1052
195
https://www.washingtonpost.com/local/judge-upholds-cancellation-of-redskins-trademarks-in-a-legal-and-symbolic-setback-for-team/2015/07/08/5a65424e-1e6e-11e5-aeb9-a411a84c9d55_story.html?utm_term=.7a2ef382a7d5
196
https://www.theguardian.com/environment/2016/jul/30/england-plastic-bag-usage-drops-85-per-cent-since-5p-charged-introduced
197
http://www.pbs.gov.au/info/about-the-pbs#What_medicines_does_the_government_subsidise
198
https://www.ofcom.org.uk/about-ofcom/latest/features-and-news/vodafone-fined-4.6-million?utm_source=Twitter&utm_medium=Twitter&utm_content=Vodafone
199
http://www.nppaindia.nic.in/wh-new-2016/wh-new-29-2016.html
200
http://abcnews.go.com/2020/Stossel/story?id=1954352&page=1
201
https://www.theguardian.com/business/2016/aug/30/apple-pay-back-taxes-eu-ruling-ireland-state-aid
202
https://www.treasury.gov/initiatives/financial-stability/TARP-Programs/Pages/default.aspx
203
https://www.sec.gov/about/laws.shtml
204
https://www.ft.com/content/5600f746-7f40-11e6-bc52-0c7211ef3198
205
http://www.nytimes.com/2011/01/22/world/africa/22sidi.html?rref=collection%2Ftimestopic%2FBouazizi%2C%20Mohamed&action=click&contentCollection=timestopics®ion=stream&module=stream_unit&version=latest&contentPlacement=8&pgtype=collection
206
http://world.time.com/2013/08/21/mubarak-and-the-arab-springs-other-villains-where-are-they-now
207
Sun, L., The Fairness Instinct: The Robin Hood Mentality and Our Biological Nature (New York: Prometheus Books, 2013; Kindle edn), and Ridley, M., The Origins of Virtue (London: Penguin, 1996; Kindle edn)
208
Galinsky and Schweitzer, Friend & Foe, ch. 2.
209
Keltner, D., The Power Paradox: How We Gain and Lose Influence (New York: Penguin Press, 2016; Kindle edn), ch. 4.
210
McNish, J., and Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 166–175.
211
Там же.
212
https://www.bloomberg.com/news/articles/2015-09-23/how-marketing-turned-the-epipen-into-a-billion-dollar-business
213
https://www.acep.org/content.aspx?id=104625
214
https://obamawhitehouse.archives.gov/blog/2013/11/13/president-obama-signs-new-epipen-law-protect-children-asthma-and-severe-allergies-an
215
См. примечание 32.
216
http://abc.go.com/shows/the-view/video/pl5554876/VDKA0_0pse6qzt
217
http://www.in-pharmatechnologist.com/Processing/Sanofi-abandoning-Auvi-Q-after-dosage-problems-led-to-total-recall
218
https://www.bloomberg.com/news/articles/2016-03-01/mylan-s-epipen-gets-boost-as-fda-spots-holes-in-teva-application?cmpid=yhoo.headline
219
http://time.com/4465954/epipen-myland-cost-fix-problems
220
См. примечание 32.
221
См. примечание 32.
222
http://www.forbes.com/sites/emilywillingham/2016/08/21/why-did-mylan-hike-epipen-prices-400-because-they-could/#578fc668477a
223
http://well.blogs.nytimes.com/2016/08/25/how-parents-harnessed-the-power-of-social-media-to-challenge-epipen-prices/?_r=0
224
http://www.klobuchar.senate.gov/public/2016/8/klobuchar-calls-for-ftc-investigation-of-mylan-pharmaceuticals-for-possible-antitrust-violations-in-light-of-dramatic-price-increase-of-epipen-packs
225
http://www.grassley.senate.gov/sites/default/files/constituents/upload/2016–08–24%20CEG%20PJ%20AK%20RB%20RJ%20to%20FDA%20(Mylan%20EpiPen)_Redacted.pdf
226
http://www.wsj.com/articles/mylan-to-pay-465-million-in-epipen-settlement-1475874312?mg=id-wsj
227
http://www.cnbc.com/2016/08/25/mylan-expands-epipen-cost-cutting-programs-after-charges-of-price-gouging.html
228
http://www.nbcnews.com/business/consumer/mylan-execs-gave-themselves-raises-they-hiked-epipen-prices-n636591
229
http://fortune.com/2016/09/21/mylan-stock-low
230
http://www.wsj.com/articles/mylan-launches-cheaper-generic-epipen-alternative-1481896300
231
Keltner, D., The Power Paradox, эпилог
232
http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor
233
См. http://www.forbes.com/sites/chuckjones/2014/10/30/this-is-why-apple-did-not-want-its-gtat-contracts-made-public/#55eb5baa35a0
234
http://www.bbc.com/news/entertainment-arts-33220189
235
http://www.businessinsider.com/cost-cutting-at-dropbox-and-silicon-valley-startups-2016-5
236
http://www.vanityfair.com/news/2016/05/dropbox-is-keeping-its-chrome-panda-statue-to-remind-itself-about-the-importance-of-frugality
237
http://www.bizjournals.com/sanfrancisco/morning_call/2016/06/dropbox-is-in-the-post-unicorn-era-says-ceo.html
238
См. примечание 2.
239
Wileman, A., Driving Down Cost: How to Manage and Cut Costs – Intelligently (London: Nicholas Brealey Publishing, 2010; Kindle edn), 55 – 57.
240
http://www.businessinsider.com/inside-the-crash-of-londons-payment-unicorn-powa-technologies-2016-4
241
Vance, A., Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future (London: Ebury Publishing, 2015; Kindle edn), ch. 6.
242
Там же.
243
Robertson, D. C., Brick By Brick: How LEGO Rewrote the Rules of Innovation (London: Random House Business Books, 2013), 202.
244
Там же, 23.
245
Там же.
246
http://time.com/4253546/ingvar-kamprad-ikea-billionaire-frugal-clothes/
247
Kamprad, I., The Testament of a Furniture Dealer (Inter IKEA Systems BV, 1976).
248
Там же, 207.
249
См. Liker, J. K., The Toyota Way (New York: McGraw-Hill, 2004), 28 – 29.
250
https://www.fastcompany.com/3025315/fast-feed/shaving-startup-harrys-buys-razor-factory-for-100-million
251
Bragg, S. M., Cost Management (Centennial: Accounting Tools Inc, 2014; Kindle edn), ch. 1.
252
Там же, 124.
253
Там же, 48 – 49.
254
http://www.wsj.com/articles/SB1035929943494003751?mg=id-wsj
255
http://www.nytimes.com/2002/07/22/us/worldcom-s-collapse-the-overview-worldcom-files-for-bankruptcy-largest-us-case.html?_r=0
256
http://www.washingtonpost.com/wp-dyn/content/article/2005/07/13/AR2005071300516.html
257
См. Goldratt, E. M., and Cox, J., The Goal: A Process of Ongoing Improvement (1984; 30th anniversary edn, Great Barrington: The North River Press Publishing Corporation, 2014). Также Dettmer, H. W., Breaking the Constraints to World-Class Performance (Milwaukee: ASQ Quality Press, 1998). Также Techt, U., Goldratt and the Theory of Constraints: The Quantum Leap in Management (Stuttgart: Ibidem Press, 2015), ch. 6, and Bragg, Cost Management, ch. 7.
258
Berman, K., Knight, J., and Case, J., Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Mean (Boston: Harvard Business Review Press, 2013), part 6.
259
Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 65.
260
http://www.forbes.com/sites/ryanmac/2013/03/04/the-mad-billionaire-behind-gopro-the-worlds-hottest-camera-company/#5bb00b435a75
261
http://marcbarros.com/build-brand-awareness-first-distribution-second
262
Ries, L., Visual Hammer (Laura Ries, 2015)
263
Эту идею мне подбросила Катрина Фанк.
264
См. примечание 5.
265
http://www.businessinsider.com/most-expensive-apple-watch-2015-3
266
https://www.marinelayer.com
267
https://www.headspace.com
268
https://www.apple.com/pr/library/2001/10/23Apple-Presents-iPod.html
269
https://www.bloomberg.com/news/articles/2016-09-08/death-of-apple-s-17–000-gold-watch-leaves-swiss-rivals-smiling
270
Berger, J., Contagious: Why Things Catch On (New York: Simon & Schuster, 2013), ch. 2.
271
Grimm, K., ‘Communications’, in N. Gallagher and L. Myers, eds., Patagonia Tools for Grassroots Activists (Ventura: Patagonia Books, 2016), 101.
272
http://www.martinagency.com/clients/geico
273
https://www.geico.com/about/corporate/at-a-glance
274
http://www.independent.co.uk/news/business/news/transferwise-valued-at-1bn-by-top-silicon-valley-venture-capital-fund-10002618.html
275
Sharp, B., How Brands Grow: What Marketers Don’t Known (South Melbourne: Oxford University Press, 2010), 210.
276
Там же, 32 – 34.
277
Там же, 35.
278
Там же.
279
Там же, 110.
280
Там же, 23.
281
Там же, 41 – 45.
282
Там же, 13.
283
Humby, C., Hunt, T., and Phillips, T., Scoring Points: How Tesco Continues to Win Customer Loyalty (London: Kogan Page, 2008), 30 – 32.
284
Там же, 11 – 12.
285
http://www.forbes.com/sites/johnellett/2014/09/14/sephoras-winning-formula-highly-relevant-personalized-data/#21de7aa42459
286
Humby, Hunt and Phillips, Scoring Points, 19 – 24.
287
Capgemini Consulting, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age (Capgemini, 2015).
288
Там же.
289
http://adage.com/article/datadriven-marketing/starbucks-data-pours/240502
290
Kordupleski, R., Mastering Customer Value Management (Cincinnati: Pinnaflex, 2003), xv
291
Там же, xvi.
292
Там же, xviii.
293
Farris, P. W., Bendle, N. T., Pfeifer, P. E., and Reibstein, D. J., Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Harlow: Pearson Education, 2009), 132 – 137.
294
Там же, 134.
295
Там же, 142 – 150.
296
Там же, 151 – 153.
297
Reichheld, F., and Markey, R., The Ultimate Question 2.0 (Boston: Harvard Business School Publishing, 2011), 4 – 6.
298
Там же, 62.
299
Freed, L., Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results (Hoboken: John Wiley & Sons, 2013; Kindle edn), ch. 3.
300
Там же.
301
Там же, гл. 4.
302
Там же.
303
Там же, гл. 6.
304
https://www.bloomberg.com/news/articles/2015-03-26/meerkat-gets-14-million-as-livestreaming-becomes-tech-fad-again
305
Данные из https://www.appannie.com
306
http://www.recode.net/2016/3/4/11586696/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network
307
http://sprudge.com/exclusive-aeropress-inventor-alan-adler-selling-company-111887.html
308
Palfrey, J., Intellectual Property Strategy (Cambridge: The MIT Press, 2011), введение.
309
Johnson, S., Guide to Intellectual Property: What it is, how to protect it, how to exploit it (London: Profile, 2015; Kindle edn), ch. 2.
310
Sherman, A. J., Harvesting Intangible Assets (New York: Amacom, 2012; Kindle edn), ch. 5.
311
См. примечание 6.
312
http://www.nytimes.com/2005/12/17/world/americas/an-unlikely-trendsetter-made-earphones-a-way-of-life.html
313
http://www.telegraph.co.uk/news/uknews/1368860/Dyson-cleans-up-in-patent-battle-with-rival-Hoover.html
314
См. примечание 7.
315
http://www.nytimes.com/2007/09/13/sports/13iht-prix.5.7500107.html
316
http://theweek.com/articles/457529/blurred-lines-5-other-popular-songs-sued-copyright-infringement
317
http://www.autocar.co.uk/car-news/guangzhou-motor-show/land-rover-complain-about-chinese-copy-range-rover-evoque
318
http://www.bbc.com/news/technology-23530337
319
Johnson, Guide to Intellectual Property, ch. 3.
320
См. примечание 7.
321
https://www.hodinkee.com/articles/can-you-guess-how-many-fake-watches-were-seized-last-year
322
Johnson, Guide to Intellectual Property, ch. 8.
323
Там же.
324
http://www.bbc.com/news/technology-28525440
325
Roland, A., Model Research Volumes 1 & 2 (Washington DC: National Aeronautics and Space Administration, 1985), ch. 2: ‘The Cross-Licensing Agreement’, accessed at: https://history.nasa.gov/SP-4103/ch2.htm
326
http://www.hollywoodreporter.com/thr-esq/warner-music-pays-14-million-863120
327
http://www.hollywoodreporter.com/news/george-lucas-star-wars-288513
328
http://theweek.com/articles/575363/star-wars-isnt-movie-franchise-toy-franchise
329
http://americanhistory.si.edu/collections/search/object/nmah_630930
330
https://www.tesla.com/blog/all-our-patent-are-belong-you
331
Knee, J. A., Greenwald, B. C., and Seave, A., The Curse of the Mogul (New York: Profile, 2009; Kindle edn), ch. 2.
332
Rumelt, R., Good Strategy Bad Strategy: The Difference and Why It Matters (New York: Crown Business, 2011; Kindle edn), 122.
333
https://www.youtube.com/watch?v=PBg90zYM-pk
334
Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 4.
335
https://www.american-giant.com/our-story.html
336
http://www.inc.com/ilan-mochari/2015-30-under-30-casper.html
337
См. примечание 28.
338
http://www.saudiaramco.com/en/home/about.html
339
https://www.theguardian.com/business/2016/jun/16/zara-profits-uk-sales-profits
340
Keichel III, W., Lords of Strategy: The Secret Intellectual History of the New Corporate World (Boston: Harvard Business School Press, 2010; Kindle edn), ch. 13.
341
Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 48, 50, 68.
342
Magretta, J., Understanding Michael Porter: The Essential Guide to Competition and Strategy (Boston: Harvard Business Review Press, 2012; Kindle edn), ch. 5.
343
https://dealbook.nytimes.com/2010/09/23/blockbuster-files-for-bankruptcy/
344
Christensen, C. M., The Innovator’s Solution: Creating and Sustaining Successful Growth (Boston: Harvard Business Review Press, 2013; Kindle edn), ch. 6.
345
https://hbr.org/2014/06/how-to-succeed-in-business-by-bundling-and-unbundling
346
Quammen, D., The Song of the Dodo (New York: Scribner, 1996), 11 – 12.
347
http://fortune.com/2014/06/23/telecom-companies-count-386-billion-in-lost-revenue-to-skype-whatsapp-others
348
https://www.bloomberg.com/ukinnovators/innovators/graze/
349
Arthur, W. B., The Nature of Technology: What It Is and How It Evolves (New York: The Free Press, 2011; Kindle edn), ch. 10.
350
Там же.
351
https://dealbook.nytimes.com/2012/01/19/eastman-kodak-files-for-bankruptcy/
352
Arthur, W. B., Complexity and the Economy (Oxford: Oxford University Press, 2014), 69 – 70.
353
Shapiro, C., and Varian, H. R., Information Rules: A Strategic Guide to the Network Economy (Boston: Harvard Business Review Press, 1998; Kindle edn), ch. 7.
354
Seba, T., Winners Take All: The Nine Fundamental Rules of High Tech Strategy (San Francisco: Tony Seba, 2006), 184.
355
http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587
356
http://www.huffingtonpost.com/2013/07/02/tinder-app-college-kids_n_3530585.html
357
https://www.cnet.com/news/why-sxsw-doesnt-need-another-twitter-moment
358
См. примечание 50.
359
https://www.theguardian.com/technology/2016/apr/27/how-uber-conquered-london
360
http://www.businessinsider.com/airbnbs-summer-reach-has-grown-by-353-times-in-5-years-2015-9
361
Butt, T., Surf Science: An Introduction to Waves for Surfing (2002; 3rd edn, Cornwall: Alison Hodge, 2014), ch. 2 – 7.
362
http://files.shareholder.com/downloads/NFLX/2902023149x0x900152/4D4F0167-4BE2-4DC1-ACC7-759F1561CD59/Q216LettertoShareholders_FINAL_w_Tables.pdf
363
Munger, C. T., Poor Charlie’s Almanack: The Wit and Wisdom of Charles T. Munger (Virginia Beach: PCA Publication, 2008), 102.
364
Blank, S., The Startup Owner’s Manual Pescadero: K. & S. Ranch, 2012; Kindle edn), ch. 1.
365
Ries, E., The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (New York: Crown Publishing, 2011; Kindle edn), 160.
366
http://www.slate.com/articles/technology/technology/2012/12/american_giant_hoodie_this_is_the_greatest_sweatshirt_known_to_man.html
367
http://www.bbc.com/news/business-21680884
368
https://www.crossfit.com
369
DeMarco, T., Slack (New York: Dorset House, 2001).
370
Goddard, J., and Eccles, T., Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others (London: Profile Books, 2013), part 1: ‘Winners and Losers’.
371
Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 3.
372
Gunderson, L. H., and Holling, C. S., Panarchy: Understanding Transformations in Human and Natural Systems (Washington DC: Island Press, 2001; Kindle edn), ch. 2.
373
Glubb, J., The Fate of Empires and Search for Survival (Edinburgh: William Blackwood & Sons, 1976), 4.
374
Там же.
375
Arthur, W. B., The Nature of Technology: What It Is and How It Evolves (New York: The Free Press, 2011; Kindle edn), ch. 7.
376
Christensen, C. M., The Innovator’s Solution: Creating and Sustaining Successful Growth (Boston: Harvard Business Review Press, 2013; Kindle edn), ch. 1.
377
Meadows, D., Thinking in Systems: A Primer (White River Junction: Routledge, 2009), ch. 3.
378
Там же, 124.
379
Holiday, R., Ego is the Enemy (New York: Portfolio/Penguin, 2016), part 2.
380
Kahneman, D., Thinking, Fast and Slow (London: Allen Lane, 2011), 256 – 259.
381
Miller, D., The Icarus Paradox: How Exceptional Companies Bring About Their Own Downfall (New York: Harper Business, 1991).
382
http://fortune.com/google-cfo-ruth-porat-most-powerful-women
383
Там же, с. 112 – 114.
384
DeMarco, T., Hruschka, P., et al., Adrenaline Junkies and Template Zombies (New York: Dorset House, 2008), pattern 45: ‘News Improvement’.
385
Womack, J., Gemba Walks (expanded 2nd edn, Cambridge: Lean Enterprise Institute, 2013; Kindle edn).
386
Hoffer, E., The True Believer (1951; New York: HarperCollins e-books, 2010; Kindle edn), 10.
387
Drucker, P. F., Landmarks of Tomorrow (Oxford: Heinemann, 1996), 50 – 54.
388
https://www.framestore.com/about-us
389
https://www.bloomberg.com/news/articles/2014-02-06/sony-ceo-credibility-takes-hit-with-1-1-billion-loss-forecast
390
http://www.forbes.com/sites/maggiemcgrath/2016/09/23/the-9-most-important-things-you-need-to-know-about-the-well-fargo-fiasco/#54667ddc7dcb
391
http://www.latimes.com/business/la-fi-wells-fargo-sale-pressure-20131222-story.html
392
https://www.nytimes.com/2016/10/21/business/dealbook/voices-from-wells-fargo-i-thought-i-was-having-a-heart-attack.html
393
https://www.nytimes.com/2016/09/09/business/dealbook/wells-fargo-fined-for-years-of-harm-to-customers.html
394
См. примечание 2.
395
http://www.wsj.com/articles/wells-fargo-to-pay-185-million-fine-over-account-openings-1473352548?mg=id-wsj
396
https://www.bloomberg.com/news/articles/2016-09-27/wells-fargo-ceo-forfeits-more-than-41-million-amid-board-review
397
http://www.forbes.com/sites/maggiemcgrath/2016/10/12/embattled-wells-fargo-ceo-john-stumpf-is-retiring-effective-immediately/#5e2be52f46c4
398
Horowitz, B., The Hard Thing About Hard Things: Building a Business When There are No Easy Answers (New York: HarperCollins, 2014; Kindle edn), ch. 4, ‘Lead Bullets’.