Примечания книги Стань лидером рынка! Техники ниндзя для революции в вашей нише. Автор книги Гари Шапиро

Онлайн книга

Книга Стань лидером рынка! Техники ниндзя для революции в вашей нише
В борьбе за лидерство на рынке победят только те, кто обладает хитростью, гибкостью и адаптивностью ниндзя. Перед вами книга, которая поможет обойти конкурентов и стать любимым сервисом или брендом вашей ЦА. Хотите превращать клиентов в фанатов, увеличить продажи, предсказывать и задавать тренды? Узнайте, какие ниндзя-техники помогут вам в этом.

Примечания книги

1

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2

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3

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4

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5

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6

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7

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8

Луддиты – участники стихийных протестов первой четверти XIX века против внедрения машин в ходе промышленной революции в Англии. (Прим. ред.)

9

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10

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11

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12

Англ. pedestrians. (Прим. пер.)

13

Микрофиша – отрезок фото-, диазопленки формата 105×148 мм, на которой в заданной последовательности располагаются микроизображения оригинала (кадры). (Прим. ред.)

14

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15

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16

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17

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19

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20

Jean Twenge, «Have Smartphones Destroyed a Generation?», The Atlantic, 19 марта 2018, https://www.theatlantic.com/magazine/archive/2017/09/has-the-smartphone-destroyed-a-generation/534198/

21

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22

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23

Трайбализм – английское tribalism, от латинского tribus – «племя»), приверженность к культурно-бытовой, культовой и общественно-политической племенной обособленности. (Прим. ред.)

24

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25

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26

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27

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28

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29

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30

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31

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32

Ассоциация потребительских технологий, «Технологии активного старения могут помочь 85 миллионам американцев, сообщается в новом отчете CTA», новостной выпуск, 23 марта 2016, https://www.cta.tech/News/Press-Releases/2016/March/Active-Aging-Tech-Can-Help-85-Million-Americans, – S.aspx.

33

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34

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35

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36

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37

Игра слов. Gap – c англ. «пробел», «зазор». (Прим. ред.)

38

Lauren Thomas, «Under-the-radar Store Closures Are Leaving Big Gaps and Putting More Malls at Risk», CNBC, последние изменения внесены 12 января 2018, https://www.cnbc.com/2018/01/12/hundreds-of-retailers-arent-renewing-leases-putting-malls-at-risk.html.

39

Josh Sanburn, «Why the Death of Malls is About More Than Shopping», Time, 20 июля 2017, http://time.com/4865957/death-and-life-shopping-mall/.

40

Steve LeVine, «Axios Future», Axios, май 2018, https://www.axios.com/newsletters/axios-future-ca246c67–295d-411e-8802-e41f11e11512.html?chunk=2#story2.

41

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42

Одна из крупнейших и старейших сетей розничной торговли в США. Магазины сети ориентированы на торговлю одеждой и обувью, также в магазинах продается мебель, товары для дома, постельные принадлежности, украшения, косметика. (Прим. ред.)

43

Marc Bain, «Even Macy’s Is Surprised at How Well Macy’s Is Doing», Quartz, 16 мая 2018, по состоянию на 26 июня 2018, https://qz.com/1279473/macys-first-quarter-earnings-even-macys-was-surprised-at-its-great-start-to-2018/.

44

Lauren Hirsch, «Macy’s Launches Pop-up Marketplaces in Its Stores», CNBC, последние изменения внесены 6 февраля 2018, https://www.cnbc.com/2018/02/05/macys-launches-pop-up-marketplaces-in-its-stores.html.

45

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46

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47

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48

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49

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50

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51

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52

Chris Woodyard, «RadioShack, Closing 1,000 Stores, Leaves Only These 70», USA Today, последние изменения внесены 1 июня 2017, https://www.usatoday.com/story/money/business/2017/05/31/radioshack-closes-1000-stores-week-these-72-left/102372912/.

53

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54

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55

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56

Источник: Facebook.

57

Guadalupe Gonzalez, «Facebook Is Investing $1 Billion in Small-Business Initiatives This Year. Why the ‘Likes’ Aren’t Pouring in» Inc., 30 марта 2018, https://www.inc.com/guadalupe-gonzalez/facebook-mark-zuckerberg-jobs-tool-review-small-business-1-billion-investment.html.

58

Olivia Pulsinelli, «Facebook Community Boost Program for Businesses and Job Seekers Announces Houston Dates», Houston Business Journal, 18 января 2018, https://www.bizjournals.com/houston/news/2018/01/18/facebook-community-boost-program-for-businesses.html.

59

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60

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61

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62

Sam Chambers, «Zara Greets London Shoppers With Robots, IPads and Connected Mirrors», Bloomberg.com, 18 мая 2018, https://www.bloomberg.com/news/articles/2018–05–17/zara-greets-shoppers-with-robots-ipads-and-connected-mirrors.

63

Starpower to Open New 15,000 Square Foot Luxury Living Showroom in Southlake, Texas. William Lyon Homes объявляет о соглашении о приобретении RSI Communities, застройщика в Южной Калифорнии и Техасе| Business Wire. 4 августа 2016. По состоянию на 18 июля 2018, https://www.businesswire.com/news/home/20160804005058/en/Starpower-Open-New-15000-Square-Foot-Luxury.

64

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65

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66

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67

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68

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69

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70

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71

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72

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73

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74

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75

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76

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77

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78

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79

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80

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81

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82

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83

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84

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85

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86

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87

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88

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89

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90

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91

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92

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93

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94

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95

Antonio Villas-Boas, «The Company Behind the Galaxy S8’s Iris Recognition Says It’s Superior to the FBI’s Fingerprint Tech», Business Insider, 13 апреля 2017, http://www.businessinsider.com/samsung-galaxy-s8-iris-scanner-fbi-fingerprint-tech-princeton-identity-2017–4.

96

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97

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98

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99

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100

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101

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102

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103

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105

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106

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107

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108

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109

Yasmeen Abutaleb, «U.S. Healthcare Spending to Climb 5.3 Percent in 2018: Agency», Reuters, 14 февраля 2018, https://www.reuters.com/article/us-usa-healthcare-spending/u-s-healthcare-spending-to-climb-5–3-percent-in-2018-agency-idUSKCN1FY2ZD.

110

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111

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112

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113

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114

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115

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Greg Hack, «Kansas City’s No. 7 in Ranking for Women-Owned Businesses», The Kansas City Star, 22 февраля 2016, https://www.kansascity.com/news/business/article61731997.html.

235

Benjamin Freed, «70 Percent of the World’s Web Traffic Flows Through Loudoun County», Washingtonian, 20 сентября 2016, https://www.washingtonian.com/2016/09/14/70-percent-worlds-web-traffic-flows-loudoun-county/.

236

«Analysis of Post-recession Job Trends Suggests Existence of ‘Two Pennsylvanias’», Penn State University, 11 июня 2018, https://news.psu.edu/story/524675/2018/06/11/research/analysis-post-recession-job-trends-suggests-existence-two.

237

Salve Juris, «Fully Automatic? Boston Restaurant Takes Just 180 Secs to Prepare a Meal», Kicker Daily News, 19 мая 2018, https://kickerdaily.com/posts/2018/05/fully-automatic-boston-restaurant-takes-just-180-secs-to-prepare-a-meal/.

238

iRobot, «iRobot Reports Record Fourth-Quarter and Full-Year Revenue», news release, IRobot, 7 февраля 2018, http://media.irobot.com/2018–02–07-iRobot-Reports-Record-Fourth-Quarter-and-Full-Year-Revenue.

239

Amazon Expands Tech Hub in Boston, Massachusetts», Area Development, 21 мая, 2018, https://www.dallasnews.com/business/economy/2018/05/21/22-dallas-fort-worth-companies-make-2018-fortune-500-list.

240

Arren Kimbel-Sannit, «22 Dallas-Fort Worth Companies Make the 2018 Fortune 500 List», Dallas News, 21 мая 2018, https://www.dallasnews.com/business/economy/2018/05/21/22-dallas-fort-worth-companies-make-2018-fortune-500-list.

241

«Texas», 2018 US Innovation Scorecard, Consumer Technology Association, 2018, https://usinnovationscorecard.com/map/overall/texas.

242

Danielle Abril, «Dallas Business Leaders at Rise of the Rest: The Future is in Entrepreneurs», D Magazine, 7 мая 2018, https://www.dmagazine.com/business-economy/2018/05/dallas-business-leaders-spotlight-entrepreneurs-during-rise-of-the-rest/.

243

Peter Wilkins, «How Chicago’s Startup Exits Stack Up against 4 Other Major Cities», VentureBeat, 12 мая 2018, https://venturebeat.com/2018/05/12/how-chicagos-startup-exits-stack-up-against-4-other-major-cities/.

244

«Illinois», 2018 US Innovation Scorecard, Consumer Technology Association, 2018, https://usinnovationscorecard.com/map/overall/illinois.

245

Daniel Howes, «Take Note, Self-driving Car Skeptics: Detroit Could Field the First Truly Autonomous Cars» Michigan Radio, 13 января 2018, http://michiganradio.org/post/take-note-self-driving-car-skeptics-detroit-could-field-first-truly-autonomous-cars.

246

Matt Burns, «Detroit’s Startup Scene Is Exploding and Here Are the Numbers to Prove It», TechCrunch, 10 июля 2017, https://techcrunch.com/2017/07/10/detroits-startup-scene-is-exploding/.

247

Steve Trousdale, «GM Invests $500 Million in Lyft, Sets Out Self-driving Car Partnership», Reuters, 5 января 2016, https://www.reuters.com/article/us-gm-lyft-investment/gm-invests-500-million-in-lyft-sets-out-self-driving-car-partnership-idUSKBN0UI1A820160105.

248

Alan Murray, «Fortune 500 CEOs See A. I. as a Big Challenge», Fortune, 8 июня 2017, http://fortune.com/2017/06/08/fortune-500-ceos-survey-ai/.

249

Hallmark, «Mother’s Day Gift Ideas from Hallmark to Show You Care Enough», news release, 20 апреля 2018, https://corporate.hallmark.com/news-article/mothers-day-gift-ideas-hallmark-show-care-enough/.

250

Intel Capital, Backgrounder, май 2018, http://www.intelcapital.com/asset/docs/Intel-Capital-Backgrounder.pdf.

251

Brian Merchant, «The Secret Origin Story of the iPhone», The Verge, 13 июня 2017, https://www.theverge.com/2017/6/13/15782200/one-device-secret-history-iphone-brian-merchant-book-excerpt.

252

Tim Ryan, David Sapin, Anand Rao, and Cristina Ampil, US Business Leadership in the World in 2018, 2018, https://www.pwc.com/us/en/library/ceo-agenda/pdf/21st-annual-global-ceo-survey-us-supplement.pdf.

253

Хаб (англ. hub – букв. «центр») – в общем смысле слова узел какой-то сети. The Bridge – уникальная программа коммерциализации для стартапов, выступающая в качестве моста между предпринимательским сообществом и мировыми рынками.

254

Jorge Paulo Lemann, Jim McCaughan, Jim Sloan, and Julie Sweet, «Strategy and Leadership in an Age of Disruption», Milken Institute video, 1:00:15, опубликовано в 2018, http://www.milkeninstitute.org/videos/view/strategy-and-leadership-in-an-age-of-disruption.

255

Victor Luckerson, «Here’s Proof That Instagram Was One of the Smartest Acquisitions Ever», Time, 19 апреля 2016, http://time.com/4299297/instagram-facebook-revenue/.

256

Josh Constine, «Instagram Hits 1 Billion Monthly Users, Up from 800M in September», TechCrunch, 20 июня 2018, https://techcrunch.com/2018/06/20/instagram-1-billion-users/

257

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258

Paul Gompers and Silpa Kovvali, «The Other Diversity Divide», Harvard Business Review, 2018, https://hbr.org/2018/07/the-other-diversity-dividend.

259

Recode, «Mary Meeker’s 2018 Internet Trends Report», YouTube video, 30 мая 2018, https://www.youtube.com/watch?v=HdjcdZqODoE.

260

Rani Molla, «How Facebook Compares to Other Tech Companies in Diversity», Recode, 11 апреля 2018, https://www.recode.net/2018/4/11/17225574/facebook-tech-diversity-women.

261

«Girls Who Code Reaches 90K, on Track to Achieve Gender Parity», Girls Who Code, 9 апреля 2018, https://girlswhocode.com/2018/04/09/2017-annual-report/.

262

«National Academy of Sciences President Marcia McNutt Will Deliver GW Commencement Address», GW Today, 5 марта 2018, https://gwtoday.gwu.edu/national-academy-sciences-president-marcia-mcnutt-will-deliver-gw-commencement-address.

263

«Choosing Marcia McNutt for Commencement Speaker Was a Mistake», The GW Hatchet, 2018, https://www.gwhatchet.com/2018/03/08/choosing-marcia-mcnutt-for-commencement-speaker-was-a-mistake/.

264

«LeBlanc on Hot Mic: ‘Doesn’t Anybody Have Any Shame’ about Graduation Speaker Criticism», The GW Hatchet, 5 апреля 2018, https://www.gwhatchet.com/2018/04/05/leblanc-on-hot-mic-doesnt-anybody-have-any-shame-about-graduation-speaker-criticism/.

265

«Скрытые фигуры» («Hidden Figures», реж. Т. Мелфи, 2016). (Прим. ред.)

266

Alistair Charlton, «Just 8.5 % of Americans Said They Could Name a Female Tech Leader – then a quarter said Siri and Alexa» Gearbrain, 22 марта 2018, https://www.gearbrain.com/just-8–5-of-americans-said-they-could-name-a-female-tech-leader-then-a-quarter-said-siri-and-alexa-2551222905.html.

267

National Center for Women & Information Technology, Women and Information Technology by the Numbers, 2017, https://www.ncwit.org/sites/default/files/resources/btn_04042018_web.pdf.

268

Jesse J. Holland, «Tech Companies Not Hiring Blacks despite Ownership Rates», The Washington Times, 3 мая 2018, https://www.washingtontimes.com/news/2018/may/3/tech-companies-not-hiring-blacks-despite-ownership/.

269

Powering the Digital Revolution, State of Black America, National Urban League, 2018, 2018, http://soba.iamempowered.com/sites/soba.iamempowered.com/themes/soba/flexpaper/SOBA2018-ExSum/.

270

Cary Funk and Kim Parker, «Women and Men in STEM Often at Odds Over Workplace Equity», Pew Research Center, 9 января 2018, http://www.pewsocialtrends.org/2018/01/09/diversity-in-the-stem-workforce-varies-widely-across-jobs/.

271

Tala Salem, «FIRST Robotics Championship Boosts Diversity», U. S. News & World Report, 9 мая 2018, https://www.usnews.com/news/stem-solutions/articles/2018–05–09/first-robotics-championship-makes-strides-in-diversity.

272

Neil C. Churchill and Virginia L. Lewis, «The Five Stages of Small Business Growth», Harvard Business Review, 18 ноября 2015, https://hbr.org/1983/05/the-five-stages-of-small-business-growth.

273

Dan Primack, «Pro Rata», Axios, доступ 9 июля, 2018, https://www.axios.com/newsletters/axios-pro-rata-30ed724c-d7e7–4b55–9d69–40752b60aa2e.html?utm_source=newsletter.

274

Morgan Eichensehr, «Local Angels on Investing: It’s like Falling in Love», Baltimore Business Journal, 24 апреля 2018, https://www.bizjournals.com/baltimore/news/2018/04/24/local-angels-on-investing-its-like-falling-in-love.html.

275

Marcus Noland, Tyler Moran and Barbara Kotschwar, Is Gender Diversity Profitable? Evidence from a Global Survey, Peterson Institute for International Economics, февраль 2016, https://piie.com/publications/working-papers/gender-diversity-profitable-evidence-global-survey.

276

Oliver Staley, «You Know Those Quotas for Female Board Members in Europe? They’re Working», Quartz, 3 мая 2016, https://qz.com/674276/you-know-those-quotas-for-female-board-members-in-europe-theyre-working/.

277

Сэндберг Ш. Не бойся действовать. Женщина, работа и воля к лидерству. – М.: Альпина Паблишер, 2018.

278

Luke Mullins, «How DC’s First Chief Resilience Officer Is Planning for Disaster», Washingtonian, 23 июля 2018, https://www.washingtonian.com/2018/07/23/how-dc-first-chief-resilience-officer-is-planning-for-disaster/.

279

«Resiliency», Google Trends, Google, доступ 10 июля 2018, https://trends.google.com/trends/explore?date=2008–05–01%202018–05–01&geo=US&q=resiliency.

280

«How Can We Finance the Resilient Cities of the Future?», World Bank, 12 октября 2016, http://www.worldbank.org/en/news/feature/2016/10/11/how-can-we-finance-the-resilient-cities-of-the-future.

281

Mark Wilson, «By 2050, 70 % Of The World’s Population Will Be Urban. Is that a good thing?» Fast Company, 12 марта 2012, https://www.fastcompany.com/1669244/by-2050–70-of-the-worlds-population-will-be-urban-is-that-a-good-thing.

282

Ассоциация потребителей технологий, The Evolution of Smart Cities and Connected Communities, 30 января 2017, https://www.cta.tech/Research-Standards/Reports-Studies/Studies/2017/The-Evolution-of-Smart-Cities-and-Connected-Commun.aspx.

283

Mark Strauss, «Four-in-ten Americans Credit Technology with Improving Life Most in the past 50 Years», Pew Research Center, 12 октября 2017, http://www.pewresearch.org/fact-tank/2017/10/12/four-in-ten-americans-credit-technology-with-improving-life-most-in-the-past-50-years/.

284

Don Clark, «Trade Show Chief Touts Many Gadgets, But Not 3D TV» The Wall Street Journal, 16 декабря, 2010, https://blogs.wsj.com/digits/2010/12/16/trade-show-chief-touts-many-gadgets-but-not-3d-tv/.

285

Источник: CTA Market Research.

286

Максвелл Д. Как превратить неудачи в ступени к успеху. – М.: Попурри, 2013.

287

Лейхи Д. Дар неудачи. Отпустите детей – они сами справятся. – М.: Самокат, 2019.

288

Источник: World Health Organization: 31 in 1900. 72 in 2016.

289

Gary Shapiro, «The Jobs Of Today Are Created By Change», Investor’s Business Daily, 17 ноября 2017, https://www.investors.com/politics/commentary/the-jobs-of-today-are-created-by-change/.

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