Нацелена ли она больше на достижение положительных результатов, чем на избегание отрицательных?
Борьба с синдромом дефицита внимания
Способны ли вы достучаться даже до человека, который говорит по сотовому? Или, если органы чувств вашего потенциального покупателя заняты чем-то другим, вас, скорее всего, не заметят?
Уверены ли вы, что завоевываете не просто внимание, но длительное внимание потенциальных клиентов, становясь знакомым для них и облегчая им выбор?
Добиваетесь ли вы внимания честным и естественным путем?
Главенствующая роль настроя
Создаете ли вы впечатление исключительного качества своего товара или услуги?
Создавая впечатление превосходного качества, все ли маркетинговые каналы вы используете?
Полностью ли вы отслеживаете все процессы, удостоверяясь, что отвечаете ожиданиям клиента (или превосходите их)?
Библиография
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Видеоролик «Невидимая горилла» можно посмотреть на http://viscog.beckman.uiuc.edu/grafs/demos/15.html
