Книга Сториномика. Маркетинг, основанный на историях, в пострекламном мире, страница 53 – Роберт Макки, Том Джерас

4. Antonio Damasio, The Feeling of What Happens: Body and Emotion in the Making of Consciousness (New York: Houghton Mifflin Harcourt, 1999).

5. John Bickle, «Empirical Evidence for a Narrative Concept of Self,» in Narrative and Consciousness: Literature, Psychology and the Brain, ed. Gary Fireman, Ted McVay, and Owen Flanagan (New York: Oxford University Press, 2003), 195–208.

6. Sheldon Solomon, Jeff Greenberg, and Tom Pyszczynski, The Worm at the Core: On the Role of Death in Life (New York: Random House, 2015), 63.

7. Ernst Becker, The Denial of Death (New York: Free Press, 1973).

8. David M. Buss, «The New Science of Evolutionary Psychology,» in Evolutionary Psychology: The New Science of the Mind (Boston: Pearson, 2008), 50–53.

9. N. Ramnani and A. M. Owen, «Anterior Prefrontal Cortex: Insights into Function from Anatomy and Neuroimaging,» National Review of Neuroscience 5, no. 3 (2004): 184–94.

10. Damasio, The Feeling of What Happens.

11. H. C. Lau, R. D. Rogers, N. Ramnani, and R. E. Passingham, «Willed Action and Attention to the Selection of Action», Neuroimage 21, no. 4 (2004): 1407–15.

12. Kenneth Burke, The Philosophy of Literary Form (Berkeley: University of California Press, 1941).

13. Alvin I. Goldman, «Two Routes to Empathy: Insights from Cognitive Neuroscience,» in Empathy: Philosophical and Psychological Perspectives, ed. Amy Coplan and Peter Goldie (New York: Oxford University Press, 2014).

14. Narender Ramnani and R. Christopher Miall, «A System in the Human Brain for Predicting the Actions of Others,» Nature Neuroscience 7, no. 1 (2004), 85–90.

5. Полная история

1. Как утверждают Саймон Барон-Коэн и Пол Блум в своих довольно спорных книгах «Нулевая степень эмпатии» (Барон-Коэн) и «Против эмпатии» (Блум), степени сопереживания варьируются в пределах широкого спектра — от симпатии и жалости до сострадания и интенсивного отождествления себя с другим человеком.

2. www.storynomics.com/resources/dove

3. Daniel Kahneman and Amos Tversky (1979), «Prospect Theory: An Analysis of Decision Under Risk,» Econometrica 47, no. 2 (1979): 263; Barry Schwartz, The Paradox of Choice: Why More Is Less (New York: Harper Perennial, 2004).

6. Целенаправленная маркетинговая история

1. Jennifer Edson Escalas and Barbara B. Stern, «Sympathy and Empathy: Emotional Responses to Advertising Dramas,» Journal of Consumer Research 29, no. 4 (March 2003): 566–78.

2. Jennifer Edson Escalas, «Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion,» Journal of Advertising 33, no. 2 (Summer 2004): 37–48.

3. N. Ramnani and A. M. Owen, «Anterior Prefrontal Cortex: Insights into Function from Anatomy and Neuroimaging,» National Review of Neuroscience 5, no. 3 (2004):184–94.

4. Charles Cooper, «If Apple Can Go Home Again, Why Not Dell?» CNET, May 9, 2008.

5. http://adage.com/article/news/ten-years-dove-s-real-beauty-aging/291216

6. Melanie C. Green and Timothy C. Brock, «The Role of Transportation in the Persuasiveness of Public Narratives,» Journal of Personality and Social Psychology 79, no. 5 (2000): 701–21.

7. Jennifer Edson Escalas, «Narrative Processing: Building Consumer Connections to Brands,» Journal of Consumer Psychology 14, nos. 1–2 (2004): 168–79.

8. www.storynomics.com/resources/applegetamac

9. https://www.thelocal.es/20151216/fat-chance-everything-you-need-to-know-about-spains-christmas-lottery

10. http://time.com/4616441/el-gordo-spain-christmas-lottery-2016

11. http://www.foxnews.com/world/2016/12/22/winners-spains-el-gordo-2-4b-lottery-take-home-418k-each.html

Часть 3. Как заставить сторителлинг работать

7. Сторителлинг и директора по маркетингу

1. Из интервью Тома Джераса и Роберта Макки с Линдой Бофф, 17 февраля 2016 г., в Рокфеллер-плаза, 30, Нью-Йорк.

8. Брендинг, основанный на историях

1. Из интервью Тома Джераса и Роберта Макки с Патриком Дэвисом, генеральным директором Davis Brand Capital, 27 марта 2016 г., по скайпу.

2. https://www.wsj.com/articles/epa-accuses-volkswagen-of-dodging-emissions-rules-1442595129

3. https://www.wsj.com/articles/volkswagen-ceo-winterkorn-resigns-1443007423

4. https://www.nytimes.com/2017/02/01 /business/volkswagen-compensation-settlement-bosch-audi-porsche.html

5. https://www.nationalgeographic.org/thisday/apr20/deepwater-horizon-explodes

6. Доклад координатора операции по ликвидации последствий взрыва платформы Deepwater Horizon, представленный Национальной команде реагирования, сентябрь 2011 г. (http://www.uscg.mil/foia/docs/dwh/fosc_dwh_report.pdf).

7. https://www.oilandgas360.com/bp-deepwater-horizon-lawsuit-settlement-receives-final-approval

8. http://www.nytimes.com/2012/11/16/business/global/16iht-bp16.html

9. http://www.telegraph.co.uk/business/2016 /07/14/bp-tallies-deep-water-horizon-bill-at-almost-62bn

10. https://www.forbes.com/sites/bertelschmitt/2017/01/30/its-official-volkswagen-worlds-largest-automaker-2016-or-maybe-toyota /#7ba0ba0276b0