Онлайн книга
Примечания книги
1
Lindstrom Martin. Buyology. New York: Broadway Books, 2008. Р. 20.
2
Global Market Research 2011. An ESOMAR Industry Report in cooperation with KPMG Advisory. Amsterdam: ESOMAR, 2011.
3
Dziersk Mark. Six Ways to Avoid Landing in the Product Failure Bin. URL: www.fastcompany.com/blog/mark-dziersk/design-finds-you/6-ways-avoid-landing-product-failure-bin (23.05.2009).
4
Campbel Ginge. MD. Interview with Neuropsychologist Dr. Chris Frith, Author of Making Up the Mind: How the Brain Creates Our Mental World // Brain Science Podcast. URL: www.brainsciencepodcast.com/storage/transcripts/bsp-year-3/57-brainscience-Frith.pdf (23.05.2012).
5
Zaltman Gerald. How Customers Think. Boston: Harvard Business School Press, 2003. Р. xiii.
6
O’Barr William M. Subliminal. Advertising // Advertising & Society Review 6, 2005. № 4. URL: www.muse.jhu.edu/journals/asr/v006/6.4unit03.html (24.05.2012).
7
O’Barr William M. Subliminal. Advertising // Advertising & Society Review 6, 2005. № 4. URL: www.muse.jhu.edu/journals/asr/v006/6.4unit03.html (24.05.2012).
8
Там же.
9
Gafford Richard. The Operational Potential of Subliminal Perception. September 18. URL: www.cia.gov/library/center-for-the-study-of-intelligence/kent-csi/vol2no2/html/v02i2a07p_0001.htm (24.05.2012).
10
Danzig Fred. Subliminal Advertising – Today It’s Just Historic Flashback for Researcher Vicary // Advertising Age.1962. September, 17. Р. 72–73.
11
O’Barr William M. Subliminal Advertising.
12
Keim Brandon. Brain Scanners Can See Your Decisions Before You Make Them. 2008. April, 13. URL: www.wired.com/science/discoveries/news/2008/04/mind_decision. (24.05.2012).
13
Byrne John A. The 12 greatest entrepreneurs of our time. URL: money.cnn.com/galleries/2012/news/companies/1203/gallery.greatest-entrepreneurs.fortune/2.html. (02.06.2012).abzacJobs Steve. On iPad’s success, Walter Isaacson. New York: Simon and Schuster, 2011. Р. 478.
14
Posit Science. Types of Memory. URL: www.positscience.com/about-the-brain/brain-facts/types-of-memory (22.05.2012).
15
Coca-Cola Company. Teaching the World to Sing. URL: www.thecoca-colacompany.com/heritage/ourheritage.html (22.05.2012).
16
Bhasin Kim. 15 Facts about Coca-Cola That Will Blow Your Mind, 2011. June 9. URL: www.businessinsider.com/facts-about-coca-cola-2011–6?op=1#ixzz1qLF60Zqf (24.05.2012).
17
Figures according to Steve Neder, Volkswagen // Agency Sales and Business Review, 2011 Presentation. Herndon, Virginia. 2012. Jan 23.
18
Brooks David. The Social Animal. 2011. March 14. URL: blog.ted.com/2011/03/14/the-social-animal-david-brooks-on-ted-com/ (24.05.2012).
19
Pinker Steven. The Blank Slate: The Modern Denial of Human Nature. New York: Viking, 2002.
20
Gur Ruben, Sackeim Harold, Starek Joanna. Lying to Ourselves. URL: www.radiolab.org/2008/mar/10/lying-to-ourselves/ (24.05.2012).
21
Eagleman David. Incognito. New York: Pantheon, 2011. Р. 8.
22
Pradeep A. K. The Buying Brain. New Jersey: Wiley & Sons, 2010. Р. 4.
23
Gravelle Marc. lecture entitled Hypno Diagnostics, Hypnosis Motivation Institute, Tarzana, CA. 2006. September 14.
24
Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008.
25
Bloomfield Jane & Nyalisy Greg, Hall & Partners. The Future of Research for Advertising. Admap. 2008. October. Р. 24.
26
Ariely Dan. Predictably Irrational. New York: Harper Collins, 2010. Р. 67.
27
Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www.bioedonline.org/from-the-labs/article.cfm?art=283 (24.05.2012).
28
Там же.
29
Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 41.
30
Poldrack Russell. Multitasking: The Brain Seeks Novelty. 2009. October 28. URL: www.huffingtonpost.com/russell-poldrack/multitasking-the-brain-se_b_334674.html (24.05.2012).
31
Ariely. Predictably Irrational.Р. 167.
32
Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www. bioedonline.org/from-the-labs/article.cfm?art=283 (24.05.2012).
33
Food Safety News Desk. FDA Urged to Ban Cola Caramel Coloring. 2011. February 17. URL: www.foodsafetynews.com/2011/02/cspi-urges-fda-to-ban-popular-ingredient-caramel-coloring/ (24.05.2012).
34
Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008. Р. 210.
35
Stone Age Minds: A conversation with evolutionary psychologists Leda Cosmides and John Tooby with Paul Feine. 2010. Aug. 5. URL: reason.com/reasontv/2010/08/05/leda-and-john-short (18.08.2012).
36
Eagleman David. Incognito. New York: Pantheon, 2011. Р. 6.
37
Miller G. A. The magical number seven, plus or minus two: Some limits on our capacity for processing information // Psychological Review 63, 1956. Р. 81–97.
38
Reading Your Mind. 60 Minutes // CBS News, 2009. January 4.
39
Burkitt Laura. Neuromarketing: Companies Use Neuroscience for Consumer Insights. 2009. October 29. URL: www.forbes.com/forbes/2009/1116/marketing-hyundai-neurofocus-brain-waves-battle-for-the-brain.html (24.05.2012).abzacHaley, Russell I. and Baldinger, Allan L. ARF Copy Validity Project // Journal of Advertising Research, 2006. November. Р. 114–135.
40
Wikipedia. URL: www. en.wikipedia.org/wiki/Pets.com (22.05.2012).
41
Stogel Chuck. It’s Insane! Crazy Eddie Returns. 2009. April 14. URL: www.adweek.com/news/advertising-branding/its-insane-crazy-eddie-returns-105601 (24.05.2012).
42
Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009.
43
Bas van Rijn. Lust for sex depends on size of brain. 2004. February 13. URL: www.stunning-stuff.com/read-weird-news-stories/28.html?ci=5 (24.05.2012).
44
Pradeep A. K. The Buying Brain. New Jersey: Wiley & Sons, 2010.
45
Saad Gad. The Consuming Instinct. New York: Prometheus Books, 2011. Р. 26.
46
The Quotations Page. URL: www.quotationspage.com/quote/5154.html (18.08.2012).
47
Good Reads. C. G. Jung. goodreads.com. URL: www.goodreads.com/quotes/show/44379 (25.05.2012).
48
Edward A., Wilson О. On Human Nature. Cambridge, MA: Harvard University Press. 1978. Р. 167.
49
Hill A., Ward S., Deino A., Curtis G., Drake R. Earliest Homo. Nature 1992. Р. 719–722.abzacCosmides Leda and Tooby John. Evolutionary Psychology: A Primer. Santa Barbara: Univ. of California. Santa Barbara, 1997. Р. 12.
50
Эпоха плейстоце2на – эпоха четвертичного периода, начавшаяся 2,588 млн лет назад и закончившаяся 11,7 тыс. лет назад. – Прим. ред.
51
Stevenson John. The Evolution of the Human. URL: www.onelife.com/evolve/manev.html (22.05.2012).
52
Cosmides Leda and Tooby John. Evolutionary Psychology: A Primer. Santa Barbara: Univ. of California. Santa Barbara, 1997. Р. 12.
53
Там же. Р. 12.
54
Там же. Р. 12.
55
Серенгети – экосистема в Восточной Африке. – Прим. ред.
56
Dan Avi. VW’s CMO Mahoney on Becoming America’s Fastest Growing Car Company. 2012. April 4. URL: www.forbes.com/sites/avidan/2012/04/04/vw-cmo-tim-mahoney-on-how-it-became-americas-fastest-growing-car-company/ (24.05.2012).
57
MacNeill Allan. The Modern Scholar: Evolutionary Psychology: The Science of Human Nature. Maryland: Recorded Books, 2010.
58
Pinker Steven. The Blank Slate. New York: Penguin Books, 2002. Р. 40–41.
59
На русском языке книга выпущена издательством «Питер» в 2013 году. – Прим. ред.
60
AOL Autos Staff. The Best Selling Cars in America: 2010. November. // URL: autos.aol.com/gallery/best-selling-cars/ (24.05.2012).
61
U. S. Food and Drug Administration. Facts about Generic Drugs. URL: www.fda.gov/Drugs/ResourcesForYou/Consumers/BuyingUsingMedicineSafely/UnderstandingGenericDrugs/ucm167991.htm (24.05.2012).
62
InBev Annual Report 2006. Stella Artois. URL: www.ab-inbev.com/annualreport2006/stella_artois.cfm (22.05.2012).
63
Cialdini Robert.Influence. New York: HarperBusiness, 2006. Р. 20.
64
Bible Holy. Matthew 7:12.
65
Briggs Helen. Altruism «in-built» in humans. 2006. March 3. URL: http://news.bbc.co.uk/2/hi/science/nature/4766490.stm (24.05.2012).
66
Bawa Kapil, Shoemaker Robert. The Effects of Free Sample Promotions on Incremental Brand Sales. Marketing Science. Summer 2004. Р. 345–363.
67
URL: http://epublications.marquette.edu/cgi/viewcontent.cgi?article=1202&context=mulr.
68
Trivers Robert L. The Evolution of Reciprocal Altruism. The Quarterly Review of Biology 46. 1971. March. № 1. Р. 35–57.
69
Cialdini Robert. Influence. Р. 20.
70
Enloe James G. Hunter-Gather Food Sharing. URL: http://www.uiowa.edu/~zooarch/enloehuntergath.pdf (24.05.2012).
71
Cloud John. Competitive Altruism. 2009. June 3. URL: http://www.time.com/time/health/article/0,8599,1902361,00.html (24.05.2012).
72
Nudd Tim. Apple’s «Get a Mac» the Complete Campaign. 2011. April 13. URL: http://www.adweek.com/adfreak/apples-get-mac-complete-campaign-130552 (27.05.2012).
73
Apple is «World’s Most Valuable Brand» // Mac News. URL: http://www.macnews.com/2012/03/19/apple-worlds-most-valuable-brand (22.05.2012).
74
Leda Cosmides Leda, Tooby John. Center for Evolutionary Psychology. URL: http://www.psych.ucsb.edu/research/cep/cep.html (22.05.2012).
75
Praet Douglas Van. Interview with Robert Kurzban, Associate Professor of Psychology at University of Pennsylvania. Chapman University, Orange California. 2011. January 19.
76
Last Human Standing. PBS. 2011. August 31.
77
Pinker Steven. The Blank Slate: The Modern Denial of Human Nature. New York: Viking, 2002.
78
Biggest Fast Food Companies in Industry by Rank // QSR Magazine. 2011. URL: http://www.qsrmagazine.com/reports/top-50-sorted-rank (24.05.2012).
79
Buss David M. The Evolution Of Desire: Strategies Of Human Mating. New York: Basic Books, 1994. Р. 14.
80
Linden David J. The Accidental Mind // Cambridge: Harvard University Press, 2007. Р. 7.
81
MacNeill Allan. The Modern Scholar: Evolutionary Psychology: The Science of Human Nature. Maryland: Recorded Books, 2010.
82
Medina John. Brain Rules Seattle: Pear Press, 2008. Р. 7.
83
Geehr Edward. Do Calorie Counts on Restaurant Menus Work? 2011. February 2. URL: http://healthbistro.lifescript.com/2011/02/02/do-calorie-counts-on-restaurant-menus-work/ (24.05.2012).
84
Brizendine Louann. The Male Brain. New York: Broadway Books, 2010. Р. 34.
85
Wright Robert. The Moral Animal. New York: Vintage Books, 2005. Р. 58.
86
Study shows chimps exchange meat for sex. UPI, 2009. April 8. URL: http://www.upi.com/Science_News/2009/04/08/Study-shows-chimps-exchange-meat-for-sex/UPI-44101239238066/#ixzz1K7n9MNYF (27.05.2012).
87
Waytz Adam. The Psychology of Social Status, 2009. December 8. URL: http://www.scientificamerican.com/article.cfm?id=the-psychology-of-social (24.05.2012).
88
Deaner Robert O., Khera Amit V., Platt Michael L. Monkeys Pay Per View: Adaptive Valuation of Social Images by Rhesus Macaques. Current Biology, 2005. Volume 15. Issue 6. March 29. Р. 543–548.
89
Wolpert Stuart. Researchers find genetic link between physical pain and social rejection. UCLA Newsroom. 2009. August 17. URL: http://news room.ucla.edu/portal/ucla/a-genetic-link-between-pain-and-98593.aspx (24.05.2012).
90
Там же.
91
Eisenberger Naomi, Juvonen Jaana, Bradbury Thomas. The Science of Relationships: From Romance to Rejection. 2010. July 5. URL: http://www.virtualprofessors.com/the-science-of-relationships-from-romance-to-rejection (24.05.2012).
92
Lametti Daniel. Mirroring Behavior. 2009. June 9. URL: http://www.scientificamerican.com/article.cfm?id=mirroring-behavior (24.05.2012).
93
Там же.
94
Lindstrom. Buyology. New York: Crown Business, 2008.
95
Eisenstadt Leah. Empathy on the Brain. URL: http://www.bu.edu/sjmag/scimag2005/features/mirrorneurons.htm (22.05.2012).
96
Best of Digital Decade // The One Club. URL: http://www.oneclub.org/DigitalDecade/ (22.05.2012).
97
Best-Ever Social Media Campaigns // Forbes. 2010. August 17. URL: http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.html (24.05.2012).
98
Paranormal Activity an Abnormal Success // The Associated Press. 2009. October 14. URL: http://www.cbsnews.com/stories/2009/10/14/entertainment/main5383879.shtml (24.05.2012).
99
Tao Nelson. PunchDub Quantitative Study Results. Deutsch Data Strategy. // Reported, 2010. May 20. Surveys conducted 5/17–5/20, 2010.
100
Sands Research Announces Results of Neuromarketing Study Ranking Effectiveness Of 2010 Super Bowl Commercials // Sands Research. 2010. February 24. URL: http://www.sandsresearch.com/PressRelease_SB2010.aspx [0] (24.05.2012).
101
Miller Geoffrey. Spent. New York: Viking Press, 2009.
102
Number of active users at Facebook over the years // The Associated Press. 2012. May 17. URL: http://www.cbsnews.com/8301–505250_162–57436609/number-of-active-users-at-facebook-over-the-years/ (24.05.2012).
103
60 Minutes. Mark Zuckerberg and Facebook, Part I // CBS News, 2010. December 5.
104
Best of Digital Decade // The One Club. URL: http://www.oneclub.org/DigitalDecade/ (22.05.2012).
105
На русском языке книга выпущена издательством «Питер» в 2001 году. – Прим. ред.
106
Oatley Keith. Emotions: A Brief History. New Jersey: Wiley-Blackwell, 2004. Р. 53.
107
Crystalinks. Reptilian Brain. URL: http://www.crystalinks.com/reptilianbrain.html (22.05.2012).
108
Cralle Physical Therapy. Excerpt from Smart Moves. 2012. January 14. URL: http://www.raycralle.com/index.php?option=com_content&view=article&id=201: excerpt-from-smart-moves&catid=88: articles&Itemid=27 (24.05.2012).
109
Linden David J. The Accidental Mind. Cambridge: Harvard University Press, 2007. Р. 9.
110
Damasio Antonio. Self Comes to Mind. New York: Pantheon, 2010. Р. 74.
111
Maclean Paul D. The Triune Brain in Evolution. New York: Springer Publishing, 1990.
112
Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 18.
113
Dispenza Joe. Evolve Your Brain. Florida: HCI Books, 2007. Р. 136–137.
114
Goleman Daniel. Emotional Intelligence. New York: Bantam Books, 2006. Р. 20.
115
Allen Daniel. Big Think Interview with Joseph LeDoux, 2010. June 24. URL: http://bigthink.com/ideas/20451 (24.05.2012).
116
Layton Julia. How Fear Works. URL: http://health.howstuffworks.com/mental-health/human-nature/other-emotions/fear1.htm (22.05.2012).
117
Pringle Hamish and Field Peter. Brand Immortality. Philadelphia: Kogan Page, 2009.
118
Maclean Paul D. The Triune Brain in Evolution. New York: Springer Publishing, 1990.
119
Cytowic Richard. The Neurological Side of Neuropsychology. Boston: Massachusetts Institute of Technology, 1996. Р. 107.
120
Explorer Brain. Prefrontal Cortex. URL: http://www.brainexplorer.org/glossary/prefrontal_cortex.shtml (22.05.2012).
121
Nummela Renate, Caine Geoffrey. Making Connections: Teaching and the HumanBrain. Nashville, TN: Incentive Publications, 1990.
122
Maclean Paul D. The Triune Brain in Evolution. New York: Springer Publishing, 1990.
123
Pinker Steven. How the Mind Works. New York: W. W. Norton & Company, 1999.
124
Linden David J. The Accidental Mind. Cambridge: Harvard University Press, 2007.
125
На русском языке книга выпущена издательством «АСТ» в 2013 году. – Прим. ред.
126
Dawkins Richard. The Selfish Gene. New York: Oxford University Press, USA, 1989. Р. 192.
127
Там же. Р. 258.
128
Murphy Kate. First Camera, Then Fork, 2010. April 6. URL: http://www.nytimes.com/2010/04/07/dining/07camera.html (24.05.2012).
129
O’Neill Megan. The 7 Most Viral YouTube Video Topics of All Time, 2010. April, 12. URL: http://www.socialtimes.com/2010/04/youtube-video-topics/ (24.05.2012).
130
Best-Ever Social Media Campaigns // Forbes, 2010. August 17. URL: http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide_8.html (24.05.2012).
131
Damasio Antonio. This Time with Feeling. The Aspen Institute, 2009. July, 4. URL: http://fora.tv/2009/07/04/Antonio_Damasio_This_Time_With _Feeling (24.05.2012).
132
Stalker Richard. Kate Upton Ad Creates Big Returns for Carl’s Jr. 2012. April 2. URL: http://www.webpronews.com/kate-upton-ad-creates-big-returns-for-carls-jr-2012–04 (24.05.2012).
133
Dawson Michael. The Marketing Front: The Real Essence of Advertising. 2005. December 13. URL: http://www.spinwatch.org.uk/-articles-by-category-mainmenu-8/42-media-spin/202-the-marketing-front-the-real-essence-of-advertising (24.05.2012).
134
Lagace Martha. Connecting with Consumers Using Deep Metaphors. 2008. May 5. 2 URL: http://hbswk.hbs.edu/item/5871.html (24.05.2012).
135
TiVo: Jackson Stunt Most Replayed Moment Ever // Hollywood Reporter, 2004. February 3. URL: http://www.cnn.com/2004/TECH/ptech/02/03/television.tivo.reut/index.html (24.05.2012).
136
Miles Barry. McCartney Paul: Many Years From Now. New York: Henry Holt & Company, 1997. Р. 499.
137
Jones Alison. James Cameron and the Lace G-Strings. 2009. December 20. URL: http://blogs.sundaymercury.net/anorak-city/2009/12/james-cameron-and-the-lace-g-s.html (24.05.2012).
138
Chiang Oliver. Call of Duty: Black Ops Claims «Biggest Entertainment Launch in History». 2010. November 11. URL: http://www.forbes.com/sites/oliverchiang/2010/11/11/call-of-duty-black-ops-claims-biggest-entertainment-launch-in-history/ (08.07.2012).abzacStuart Keith. Modern Warfare 3 smashes entertainment launch records, 2011. November 11. URL: http://www.guardian.co.uk/technology/gamesblog/2011/nov/11/ (07.07.2012).
139
Interview with Eric Hirshberg. CEO of Activision // NBC. Late Night with Jimmy Fallon, 2011. June, 13.
140
Best-Ever Social Media Campaigns // Forbes. 2010. August, 17. 2010. URL: http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide_2.html (24.05.2012).
141
Pinker Steven. The History of Violence // The New Republic, 2007. March 19.
142
Gilsdorf Ethan. Geek Pride. 2010. November 17. URL: http://www.psychologytoday.com/blog/geek-pride/201011/violent-video-games-are-good-you (07.07.2012).
143
Sample Ian. Blind Man Amazes Scientists with His Ability to Detect Objects He Cannot See. 2008. December 23. URL: http://www.guardian.co.uk/science/2008/dec/23/neuroscience (24.05.2012).
144
Devin Kate. Blind Man Navigates Obstacle Course Using «Blindsight». 2008. December 22. URL: http://www.telegraph.co.uk/news/newstopics/howaboutthat/3902864/Blind-man-navigates-obstacle-course-using-blindsight.html (24.05.2012).
145
Sample. Blind Man Amazes Scientists With His Ability To Detect Objects He Cannot See.
146
Ramachandran V. S. Ramachandran On How «Blind-Sight» Gives Us Clues About The Nature Of Consciousness. 2008. December 23. URL: http://www.youtube.com/watch?v=RuNDkcbq8PY. [0] (24.05.2012).
147
Там же.
148
Там же.
149
James William. The Principles of Psychology. New York: Henry Holt Reprinted Bristol: Thoemmes Press, 1999. Vol. 2. Р. 449–450.
150
Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 23.
151
Brockman John. Parallel Memories: Putting Emotions Back Into the Brain. A Talk with Joseph LeDoux. 1997. February 17. URL: http://www.edge.org/3rd_culture/ledoux/ledoux_p4.html (24.05.2012).
152
LeDoux Joseph. The Amygdaloids at 92nd Street Y. 2008. May 2. URL: http://www.youtube.com/watch?v=zmrm4-hYiNw (24.05.2012).
153
Allen Austin. Big Think Interview with Joseph LeDoux. 2010. June 24. URL: http://bigthink.com/ideas/20451 (24.05.2012).
154
На русском языке книга выпущена издательством «ЭКСМО» в 2010 году. – Прим. ред.
155
Lindstrom Martin. Brandwashed. New York: Crown Business, 2011. Р. 66.
156
Miller Max. More Ideas from LeDoux. 2010. September 16. URL: http://bigthink.com/ideas/24131 (24.05.2012).
157
Abumrad Jad & Krulwich Robert. Seeing Imposters: When Loved Ones Suddenly Aren’t. 2010. March 30. URL: http://www.npr.org/templates/story/story.php?storyId=124745692 (24.05.2012).
158
Lehrer. How We Decide. Р. 14–15.
159
Там же.
160
Damasio Antonio. When Emotions Make Better Decisions. The Aspen Institute. 2009. July 4. URL: http://www.youtube.com/watch?v=1wup_K2WN0I&feature=relatedDamasio (24.05.2012).
161
Lindstrom Martin. Your Love Your iPhone. Literally. 2011. September 30. URL: http://www.nytimes.com/2011/10/01/opinion/you-love-your-iphone-literally.html (24.05.2012).
162
Blair-Broeker Charles T., Ernst Randal M., Myers David G. Thinking About Psychology: The Science of Mind and Behavior. New York: Worth Publishers, 2003. Р. 118.
163
Damasio Antonio. What role do emotions play in consciousness? 2010. November 10. URL: http://www.youtube.com/watch?v=Aw2yaozi0Gg (24.05.2012).
164
Damasio Antonio. Descartes’ Error. New York: Harper Perennial, 1995.
165
Baude David. Super Bowl 2011 Is Most Watched Program EVER. 2011. February 7. URL: http://www.huffingtonpost.com/2011/02/07/super-bowl-2011-ratings-s_n_819559.html (24.05.2012).
166
Nudd Tim. The 10 Best Commercials of 2011. 2011. November 28. URL: http://www.adweek.com/news/advertising-branding/10-best-commercials-2011–136663?page=10 (24.05.2012).
167
Research Sands. VW Darth Vader Achieves Highest Score To Date On Sands Research Annual Super Bowl Ad Neuro Ranking, 2011. February 16. URL: http://sandsresearch.com/PressRelease_SRI_SB2011.aspx (24.05.2012).
168
Там же.
169
Webinar hosted by Sean Scott Ameritest and Dr. Steven Sands Sands Research. Finding the Sweet Spot Between Neuroscience and Quantitative Research, 2011. June 23.
170
Garfield Bob. Ad Age Advertising Century: The Top 100 Campaigns, 1999. March 29. URL: http://adage.com/century/campaigns.html (24.05.2012).
171
Politzer Thomas. Vision Is Our Dominant Sense, 2008. November. URL: http://www.brainline.org/content/2008/11/vision-our-dominant-sense.html (24.05.2012).
172
Nufflied Department of Clinical Neurosciences. Vision Group Research. URL: http://www.fmrib.ox.ac.uk/vision/vision-group-research-2 (23.05.2012).
173
Lehrer Jonah. How We Decide, 2009. January 22. URL: http://scienceblogs.com/cortex/2009/01/22/how-we-decide/ (24.05.2012).
174
Eagleman David. Incognito. New York: Pantheon, 2011. Р. 44.
175
Там же. Р. 48.
176
Там же. Р. 47.
177
Medina John. Brain Rules:12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008.
178
Baars Bernard J., Gage Nicole M. Cognition, Brain, and Consciousness: Introduction to Cognitive Neuroscience. Waltham, MA: Academic Press, 2007. Р. 173.
179
Linden David J. The Accidental Mind. Cambridge: Harvard University Press, 2007. Р. 94–97.
180
Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009.
181
Ad Age Advertising Century: Top 10 Icons // Advertising Age. 1999. March 29. URL: http://adage.com/century/ad_icons.html (24.05.2012).
182
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184
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185
Там же.
186
Там же.
187
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188
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194
Ethernet – это наиболее распространенная технология организации локальных сетей. – Прим. ред.
195
Ganz Caryn. Meet the Mystery Meat Dress: Lady Gaga Explains Rare VMAs Outfit. 2010. September 12. URL: http://new.music.yahoo.com/blogs/stopthepresses/279379/meet-the-mystery-meat-dress-lady-gaga-explains-rare-vmas-outfit/ (25.05.2012).
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Ross Brian and Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).
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215
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216
Там же. Р. 208.
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218
Там же.
219
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Cosmides Leda, Tooby John. Stone Age Minds. 2010. August 5. URL: http://www.youtube.com/watch?v=nNW_B8EwgH4 (25.05.2012).
223
Там же.
224
Penenberg. Social Networking Affects Brains Like Falling in Love.
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247
Там же.
248
Chiang Oliver. Call of Duty: Black Ops Claims «Biggest Entertainment Launch in History», 2010. November 11. URL: http://www.forbes.com/sites/oliverchiang/2010/11/11/call-of-duty-black-ops-claims-biggest-entertainment-launch-in-history/ (08.07.2012).
249
Хэштег – слово или короткая фраза, которой предшествует символ, дающий возможность последующей группировки. – Прим. ред.
250
Best Media Info Bureau-Delhi. Nike launches «Find your greatness» campaign. 2012. July 30. URL: http://www.bestmediainfo.com/2012/07/nike-launches-find-your-greatness-campaign/ (01.08.2012).abzacRussell Mallory. Nike Ambushes Adidas on World Stage… Again. AdAgeDIGITAL. 2012. July 31. http://adage.com/article/the-viral-video-chart/nike-ambushes-adidas-world-stage/236400/ (18.08.2012).
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Goleman. Social Intelligence. Р. 357–358.
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Фолловер (читатель, последователь, подписчик) – на твиттер-сленге этим словом называют пользователя, который подписался на обновления аккаунта в «Твиттере». – Прим. ред.
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Груминг – это активное поведение животных, направленное на очистку поверхности тела. – Прим. ред.
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276
Там же.
277
Mackay Hugh. Life’s an adventure, or is it? 2004. December 4. URL: http://www.theage.com.au/news/Hugh-Mackay/Lifes-an-adventure-or-is-it/2004/12/03/1101923331151.html (25.05.2012).
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284
Там же.
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Пиньята – мексиканская по происхождению полая игрушка довольно крупных размеров, изготовленная из папье-маше или легкой оберточной бумаги с орнаментом и украшениями. – Прим. ред.
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Volkswagen Selected as Clio Awards 2012 Global Advertiser of the Year. Volkswagen, 2012. May 4. URL: http://media.vw.com/press release/1053/1/volkswagen-selected-clio-awards-2012-global-advertiser-year (25.05.2012).
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Индоктринация – передача фундаментальных положений системы верований. – Прим. ред.
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Macrae Fiona. Brains «Are Hardwired To Believe in God and Imaginary Friends».
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Реверберация – это процесс постепенного уменьшения интенсивности звука при его многократных отражениях. – Прим. ред.
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Daye Derrick. Great Moments in Branding: Roy Disney’s Speech, 2008. January 30. URL: http://www.brandingstrategyinsider.com/2008/01/great-moments-3.html (25.05.2012).
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336
Macrae Fiona. Brains «Are Hardwired To Believe In God And Imaginary Friends».
337
Praet Douglas Van. Interview with Robert Kurzban // Associate Professor of Psychology at University of Pennsylvania. Chapman University, Orange California, 2011. January 19.
338
Scientists Prove Einstein’s Theory of Relativity Wrong? IBN Live. November 20. URL: http://ibnlive.in.com/videos/204110/scientists-prove-einsteins-theory-of-relativity-wrong.html.
339
Walter Isaacson. Steve Jobs. New York: Simon & Schuster, 2011. Р. 117–119 [0].
340
На русском языке книга выпущена издательством «Питер» в 2013 году. – Прим. ред.
341
Pink Daniel. Drive. Р. 137.
342
Dilts Robert. Neurological Levels. URL: http://www.integratedsociopsychology.net/neurological_levels.html (23.05.2012).
343
Iftekhar Irfan. Best Advertising Slogans, 2011. October 20. URL: http://www.newzglobe.com/article/20111020/best-advertising-slogans (25.05.2012).
344
Там же.
345
Think Exist. Albert Einstein. URL: http:// thinkexist.com/quotation/no_problem_can_be_solved_from_the_same_level_of/222376.html (25.05.2012).
346
Dilts Robert. Neurological Levels.
347
На русском языке книга выпущена издательством «АСТ» в 2012 году. – Прим. ред.
348
Figures according to Steve Neder // Volkswagen. Agency Sales and Business Review 2011 Presentation, Herndon, Virginia, 2012. Jan 23.
349
Dan Avi. VW’s CMO Mahoney on Becoming America’s Fastest Growing Car Company, 2012. April 4. URL: http://www.forbes.com/sites/avidan/2012/04/04/vw-cmo-tim-mahoney-on-how-it-became-americas-fastest-growing-car-company/ (25.05.2012).
350
Jobs Steve. Commencement address at Stanford University, 2005. June 12.
351
Brown Jeff, Fenske Mark. The Winner’s Brain. Cambridge: De Capo Press, 2010.
352
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353
. Damasio Antonio. The Feeling of What Happens. New York: Mariner Books, 2000. Р. 40.
354
Lehrer Jonah. The New State of Mind. Seed Magazine, 2008. Aug. 8. URL: http://seedmagazine.com/content/article/a_new_state_of_mind/ (25.05.2012).
355
Там же.
356
Damasio Antonio. Descartes’ Error. New York: G. P. Putnam’s Sons, 1994. Р. 34–51.
357
Hanson Robin. Bias and Power. 2008. March 7. URL: http://www.overcomingbias.com/tag/standard-biases/page/6 (25.05.2012).
358
Mistry Bhavna. Case Study: Andrex Says Thank You. 2003. October 1. URL: http://www.brandrepublic.com/news/191551/ (25.05.2012).
359
Everding Gerry. Brain Region Learns To Anticipate Risk, Provides Early Warnings, Suggests New Study In Science, 2005. March 2. URL: http://news.wustl.edu/news/Pages/4804.aspx (25.05.2012).
360
Goleman Daniel. The Power of Mindsight. Greater Good, 2008. March 3. URL: http://greatergood.berkeley.edu/article/item/the_power_of_mind sight (25.05.2012).
361
Helm Burt. Which Ads Don’t Get Skipped? 2007. September 3. URL: http://www.businessweek.com/magazine/content/07_36/b4048026.htm (25.05.2012).
362
Seabrook John. How To Make It: James Dyson Built A Better Vacuum. Can He Pull Off A Second Industrial Revolution? // New Yorker, 2010. URL: http://www.newyorker.com/reporting/2010/09/20/100920fa_fact_seabrook#ixzz1vZH6DteI (25.05.2012).
363
Finch Julia. Dyson’s Profits Rise To «190m», 2010. May 26. URL: http://www.guardian.co.uk/business/2010/may/26/dyson-profits-rise (25.05.2012).
364
Там же.
365
Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Р. 81.
366
Krulwich Robert and Abumrad Jad. Why Is it So Hard to Do the Right Thing? 2009, January 26. URL: http://www.npr.org/templates/story/story.php?storyId=122781981 (25.05.2012).
367
Kahneman Daniel.. Thinking, Fast and Slow.Р. 87.
368
Editor. 5126 Failures – The Dyson Brand Story. 2007. April 18. URL: http://brandstory.typepad.com/writer/innovation/.
369
Kahneman Daniel.Thinking, Fast and Slow. Р. 284.
370
Там же. Р. 6–68.
371
Lehrer Jonah. Why Are Easy Decisions So Hard? 2011. March 2, 2011. URL: http://www.wired.com/wiredscience/2011/03/why-are-easy-decisions-so-hard/ (25.05.2012).
372
Advertising: It’s Everywhere // Media Awareness Network. URL: http://www.media-awareness.ca/english/parents/marketing/advertising_everywhere.cfm (25.05.2012).
373
Caldwell S Christopher. Select All: Can You Have Too Many Choices? // New Yorker, 2004. March 1. URL: http://www.newyorker.com/archive/2004/03/01/040301crbo_books#ixzz1vZIijS6h (25.05.2012).
374
Feinberg Cara. The Mind fulness Chronicles, 2010. September-October. URL: http://harvardmagazine.com/2010/09/the-mindfulness-chronicles?page=all (25.05.2012).
375
Астротурфинг – в русскоязычной литературе и интернете этот термин используется в несколько ином значении: как искусственное управление общественным мнением с помощью современного программного обеспечения либо специально нанятых пользователей. – Прим. ред.
376
Microsoft Funded «Grass Roots» Campaign // Associated Press, 2001. August 23. URL: http://www.usatoday.com/tech/news/2001–08–23-microsoft-letters.htm (25.05.2012).
377
Ranjan Prakash. Honda Product Manager Gets Caught Astroturfing, 2010. December 27. URL: http://e-marketingstories.com/2010/12/27/honda-product-manager-gets-caught-astroturfing/ (25.05.2012).
378
Hill Kashmir. Chick-fil-A Has Completely Lost Control of Its Facebook Page, 2012. July 25. URL: http://www.forbes.com/sites/kashmirhill/2012/07/25/chick-fil-a-has-completely-lost-control-of-its-facebook-page/ (01.08.2012).
379
Marriott Michael. The Short Life of a Rap Star, Shadowed by Many Troubles, 1997. March 17. URL: http://www.nytimes.com/1997/03/17/nyregion/the-short-life-of-a-rap-star-shadowed-by-many-troubles.html (25.05.2012).
380
Spiegler Marc. Marketing Street Culture Bringing Hip-Hop Style to the Mainstream. URL: http://www.businessresearchsources.com/business-school/American-Demographics_234/ (23.05.2012).
381
Tommy Hilfiger // Minneapolis Star Tribune,1996. June 22. URL: http://www.answers.com/topic/tommy-hilfiger#ixzz1m70tXdLW (25.05.2012).
382
Editor. Tommy Hilfiger Corporation. 2012. May 23. URL: http://www.fundinguniverse.com/company-histories/Tommy-Hilfiger-Corporation-Company-History.html (23.05.2012).
383
Editor. History and Background of Tommy Hilfiger. URL: http://www.fragrancex.com/products/_bid_Tommy – Hilfiger-am-cid_perfume-am-lid_T__brand_history.html (25.05.2012).
384
Tommy Hilfiger – The Struggles of an American Fashion Icon // IBS Center for Management Research, URL: http://www.icmrindia.org/casestudies/catalogue/Marketing/Tommy%20Hilfiger-Marketing.htm (23.05.2012).
385
Editor. Tommy Hilfiger. URL: http://www.answers.com/topic/tommy-hilfiger (23.05.2012).
386
W. C. Privy’s Original Bathroom Companion / ed. Barrett Erin, Mingo Jack. New York: St. Martin’s Press, 2003. Р. 407–410.
387
Morgan Mary. A History in Marketing of Marlboro Brand Cigarettes, 2007. February 19. URL: http://voices.yahoo.com/a-history-marketing-marlboro-brand-cigarettes-204451.html?cat=9 (25.05.2012).
388
Schalch Kathleen. Present at the Creation: The Marlboro Man. NPR, 2002. October 21.
389
Flaherty Stacy, Minnick Mimi. Marlboro Oral History And Documentation Project, Ca. 1926–1986. 2000. November. URL: http://american history.si.edu/archives/d7198.htm (25.05.2012).
390
Jaffe Jessica. The Imagery, Fantasy, and Symbolism of the Marlboro Man. URL: http://www.rochester.edu/College/ANT/faculty/foster/ANT226/Spring01/papers/jaffe_imagery.html (23.05.2012).
391
The Marlboro Man // Advertising Age, 1999. March 29. URL: http://adage.com/century/icon01.html (25.05.2012).
392
Roman Kenneth. The Kings of Madison Avenue. New York: Palgrave Macmillan, 2009.
393
The Marlboro Man // Advertising Age.
394
Market Information // Philip Morris USA. URL: http://www.philipmorrisusa.com/en/cms/Company/Market_Information/default.aspx (23.05.2012).
395
Консюмеризм – уклад общества, потакающий покупке товаров и услуг в больших количествах сверх всякой необходимости. Помимо это-го значения, под консюмеризмом может пониматься защита прав потребителей. – Прим. ред.
396
Miller Geoffrey. Spent. New York: Viking Adult, 2009.
397
Там же.
398
Там же.
399
Linden David. The Accidental Mind // Cambridge: Belknap Press, 2007. Р. 24.
400
Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Р. 52.
401
Kiley David. Can You Name That Slogan? 2004. October 14. URL: http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041014_4965_db-035.htm (25.05.2012).
402
W. C. Privy’s Original Bathroom Companion / ed. Barrett and Mingo. Р. 407–410.
403
Kahneman Daniel. Thin Russell A. king, Fast and Slow.
404
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405
Jacoby L. L. Perceptual Enhancement: Persistent Effects of an Experience // Journal of Experimental Psychology: Learning, Memory, and Cognition 9 (1), 1983. Р. 21–38.
406
University of Chicago Press Journals. I Like It, But I Don’t Know Why: How Does Conditioning Affect Consumer Choice? // ScienceDaily, 2010. May 18.
407
Dooley Roger. Brainfluence. Hoboken, N.J.: John Wiley & Sons, Inc., 2012. Р. 59.
408
Wilson Timothy D. Strangers to Ourselves Cambridge: Belknap Press, 2002. Р. 185.
409
Там же. Р. 187.
410
Whitewell Stuart. Ingredient branding case study: Intel. 2005. July 11. URL: http://www.intangiblebusiness.com/Brand-Services/Marketing-services/News/Ingredient-branding-case-study-Intel~466.html (25.05.2012).
411
Walia Dr. Damon, Mathur Ashank Dayal, Shrivastava Abhinaw and Singh Evenpreet. Inside Intel Inside. URL: http://www.scribd.com/doc/38851337/Inside-Intel-Inside (23.05.2012).
412
Intel Inside Program. Intel. URL: http://www.intel.com/pressroom/intel_inside.htm (23.05.2012).
413
Там же.
414
Рефрейминг – термин, который широко применяют в нейролингвистическом программировании для описания используемых им процедур переосмысления и перестройки механизмов восприятия, мышления, поведения с целью избавления от неудачных (возможно, даже патогенных) психических шаблонов. – Прим. ред.
415
Harness Charles R. The Other White Meat. URL: http://naldc.nal.usda.gov/download/IND89023175/PDF (23.05.2012).
416
Dougherty Tom. Pork: It’s No Longer the Other White Meat. Sadly, 2011. March 8. URL: http://www.stealingshare.com/blog/?p=2271 (25.05.2012).
417
The Other White Meat Brand. URL: http://www.porkbeinspired.com/towm_promo_heritage_page.aspx (24.05.2012).
418
Pradeep A. K. The Buying Brain. Hoboken, NJ: Wiley, 2010.
419
Dougherty Tom. How to Avoid Being the Shack. URL: http://www.stealingshare.com/pages/How%20to%20Avoid%20Being%20The%20Shack.htm (24.05.2012).
420
Edwards Jim. Pizza Hut Plan to Change Name to «The Hut» Meets With Ridicule. 2009. June 20. URL: http://www.cbsnews.com/8301–505123_162–42741949/pizza-hut-plan-to-change-name-to-the-hut-meets-with-ridicule/ (25.05.2012).
421
Smith Elizabeth A., Ph.D., Malone Ruth E., Ph.D. Altria Means Tobacco: Philip Morris’s Identity Crisis, 2003. April. URL: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1447789/ (25.05.2012).
422
NBA. Michael Jordan. URL: http://www.nba.com/history/players/jordan_bio.html (23.05.2012).
423
Editor. The Media Business; Pepsi Drops Michael Jackson. 1993. November 15. URL: http://www.nytimes.com/1993/11/15/business/the-media-business-pepsi-drops-michael-jackson.html (25.05.2012).
424
1. Glebas Francis. Directing the Story. Waltham. MA: Focal Press, 2008. Р. 123.
425
Wilson Timothy D. Strangers to Ourselves. Cambridge: Belknap Press, 2002. Р. 212.
426
Morrison Maureen. Starbucks Forges «Moments Of Connection» By Offering Experience. 2011. November 7. URL: http://adage.com/Article/Special-Report-Marketer-Alist/Marketer-A-List-Starbucks/230837/ (25.05.2012).
427
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428
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429
Wilson. Strangers to Ourselves. Р. 212.
430
Daily World Jewish. Science Confirms What Rabbis Understood: Jewish Practice Makes You Happier And More Fulfilled. URL: http://www.worldjewishdaily.com/Wisdom-Judaism.Php (24.05.2012).
431
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432
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433
Там же.
434
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436
Viamontes George I., Beitman Bernard D. Mapping The Unconscious In The Brain. Psychiatric Annals 37. Р. 243–258.
437
Там же.
438
Bilderback Leslie. An Explanation of Taste. 2009. February 6. URL: http://leslie-bilderback.suite101.com/An-Explanation-Of-Taste-A94569 (25.05.2012).
439
Gschwandtner Gerhard. Everything I Know About Sales Success. New York: McGraw-Hill, 2006. Р. 124.
440
Там же. Р. 133.
441
Dolan Kerry A. The Soda with Buzz. 2005. March 28. URL: http://www.forbes.com/global/2005/0328/028_print.html (25.05.2012).
442
Там же.
443
Gschwandtner. Everything I Know About Sales Success.
444
Manz Charles C. Emotional Discipline. San Francisco: Berrett-Koehler Publishers, 2003.
445
Gschwandtner. Everything I Know About Sales Success. Р. 124.
446
Там же. Р. 135.
447
Dolan.The Soda with Buzz.
448
Mcdonald Duff. Red Bull’s Millionaire Maniac. 2011. May 19.URL: http://www.businessweek.com/magazine/content/11_22/B4230064852768.htm (25.05.2012).
449
Dolan. The Soda with Buzz.
450
Company Figures. URL: http://www.Redbull.com/Cs/Satellite/En_INT/Company-Figures/001242939605518? Pcs_C=PCS_Article&Pcs_Cid=1242937556133 (24.05.2012).
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Mcdonald Duff. Red Bull’s Millionaire Maniac, 2011. May 19.URL: http://www.businessweek.com/magazine/content/11_22/B4230064852768.htm (25.05.2012).
452
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Saad Gad. The Consuming Instinct. Amherst, NY: Prometheus Books, 2011.
454
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455
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456
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457
Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).
458
Там же.
459
Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).
460
Там же.
461
Saad. The Consuming Instinct.
462
Gigerenzer Gerd. Gut Feelings. New York: Viking Adult, 2007. Р. 79.
463
Kahneman Daniel. Thinking, Fast And Slow. New York: Farrar. Straus and Giroux, 2011. Р. 409.