Keller, K. L. (2011) Strategic Brand Management: A European Perspective, Harlow, Pearson.
Kelly, N. (2013) How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI, Boston, Pearson Education.
Kim, W. C., Mauborgne, R. (1997) ‘Value Innovation — The Strategic Logic of High Growth’, Harvard Business Review, January/February, pp. 103–112.
Kim, W. C., Mauborgne, R. (2004) ‘Blue Ocean Strategy’, Harvard Business Review, January/February, pp. 71–79.
Kim, W. C., Mauborgne, R. (2009) ‘How Strategy Shapes Structure,’ Harvard Business Review, September, pp. 72–80
Kirton, M. J. (1976) ‘Adaptors and Innovators: A Description and Measure’, Journal of Applied Psychology, 61, pp. 622–629.
Kirton, M. J. (2003) Adaption — Innovation: In the Context of Diversity and Change, Routledge, New York.
Koestler, A. (1964) The Act of Creation, London, Hutchinson.
Kohlberg, L. (1976) ‘Moral Stages and Moralization: The Cognitive-Developmental Approach’, Moral Development and Behavior: Theory, Research, and Social Issues, edited by T. Lickona, New York, Holt, Rinehart and Winston, pp. 31–53.
Kohn, A. (1993) ‘Why Incentive Plans Cannot Work’, Harvard Business Review, 71: pp. 54–63.
Kohn, A. (1999) Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A’s, Praise, and Other Bribes, Boston, Houghton Mifflin.
Kolb, D. A. (1984) Experiential Learning: Experience as the Source of Learning and Development (vol. 1), Englewood Cliffs, Prentice Hall.
Kolb, D. A., Rubin, I. M., Osland, J. S. (1994) Organizational Behavior: An Experiential Approach (6th Ed.), London, Prentice Hall.
Koontz, H., Weihrich, H. (2009) Essentials of Management, 8th edition: An International Perspective, New Delhi, Tata McGraw-Hill.
Kotler, P. (1967) Marketing Management: Analysis, Planning and Control, Englewood Cliffs, Prentice Hall.
Kotter, J. P. (1990) Force for Change: How Leadership Differs from Management, New York, The Free Press.
Kotter, J. P. (1995) ‘Leading Change: Why Transformation Efforts Fail’, Harvard Business Review, 73(2), pp. 59–67.
Kotter, J. P. (2006) Our Iceberg is Melting, Boston, Harvard Business School Publishing.
Kotter, J. P. (2008) A Sense of Urgency, Boston, Harvard Business School Publishing.
Kotter, J. P. (2010) The Heart of Change, Boston, Harvard Business School Publishing.
Kotter, J. P. (2012) Accelerate!, Boston, Harvard Business School Publishing.
Kotter, J. P. (2012) Leading Change, Boston, Harvard Business School Press.
Kotter, J. P., Schlesinger, L. A. (2008) ‘Choosing Strategies for Change’, Harvard Business Review, July — August, pp. 130–139.
Kotter, J. P., Whitehead, L. A. (2010) Buy-In: Saving Your Good Idea from Getting Shot Down, Boston, Harvard Business Review Press.
Kouzes, J. M., Posner, B. Z. (2012) The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, San Francisco, Jossey-Bass.
Kraljic, P. (1983) ‘Purchasing Must Become Supply Management’, Harvard Business Review, September — October, pp. 109–117.
Kruse, D. L., Freeman, R. B., Blasi, J. R. (Eds.) (2010) Shared Capitalism at Work: Employee Ownership, Profit and Gain Sharing, and Broad-Based Stock Options, Chicago, The University of Chicago Press.
Kübler-Ross, E. (2009) On death and dying: What the dying have to teach doctors, nurses, clergy and their own families, London, Routledge.
Kuhn, T. (1962) The Structure of Scientific Revolution, Chicago, The University of Chicago Press.
Kuhn, T. S. (1963) ‘The structure of scientific revolutions’, American Journal of Physics, 31, pp. 554–555.
Kumar, V., Reinartz, W. (2012) Customer Relationship Management: Concept, Strategy, and Tools, Berlin, Springer.
Lane, H. W., Maznevski, M., Dietz, J., DiStefano, J. J. (2013) International Management Behavior: Changing for a Sustainable World, New York, John Wiley.
Lawler, E. E. (1986) High-Involvement Management: Participative Strategies for Improving Organizational Performance, San Francisco, Jossey-Bass.
Lawler, E. E., Worley, C. G. (2011) Management Reset: Organizing for Sustainable Effectiveness, New York, John Wiley.
Lawrence, P. R., Lorsch, J. W., Garrison, J. S. (1967) Organization and Environment: Managing Differentiation and Integration, Boston, Harvard University Press.
Lazarus, R. S., Folkman, S. (1984) Stress. Appraisal and Coping, New York, Springer Publishing.
Leary, T. (1957) Interpersonal Diagnoses of Personality, Oxford, Ronald Press.
Leith, S. (2012) Words Like Loaded Pistols: Rhetoric from Aristotle to Obama, New York, Basic Books.
Lepsinger, R., Lucia, A. D. (2009) The Art and Science of 360 Degree Feedback, New York, John Wiley.
Levinson, H. (1970) ‘Management by Whose Objectives?’, Harvard Business Review, July — August, pp. 125–134.
Levinson, H. (2003) ‘Management by Whose Objectives?’ Harvard Business Review, 81(1): pp. 107–116.
Levitt, T. (1960) ‘Marketing Myopia’, Harvard Business Review, July — August, pp. 45–46.
Lewin, K. (1947) ‘Group decision and social change’, Readings in social psychology, 3, pp. 197–211.
Li, C., Bernoff, J. (2011) Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies, Boston, Harvard Business School Press.
London, T., Hart, S. L. (2011) Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Values, Upper Saddle River, Pearson.
Lord, K. M. (2007) The Perils and Promise of Global Transparency: Why the Information Revolution May Not Lead to Security, Democracy, or Peace, New York, State University of New York Press.
Lowry, R. J. (Ed.) (1979) The Journals of A. H. Maslow, Monterey, Brooks/Cole Publishing Company.
Mahbubani, K. (2013) The Great Convergence: Asia, the West, and the Logic of One World, New York, Public Affairs.
Mair, J. (2002) Schluss mit Lustig, Frankfurt am Main, Eichborn.
Mandelbrot, B. (1983) The Fractal Geometry of Nature, New York, W. H. Freedman.
Mandelbrot, B. (2004) Fractals and Chaos, Berlin, Springer.
