9. David Armstrong, Managing by Storying Around: A New Method of Leadership (New York: Doubleday Currency, 1992).
10. Peg C. Neuhauser, original observation from Corporate Legends & Lore: The Power of Storytelling as a Management Tool (Austin, TX: PCN Associates, 1993). Commentary from Margaret Parkin, Tales for Trainers: Using Stories and Metaphors to Facilitate Learning, rev. ed. (London: Kogan Page Limited, 2010).
11. Craig Wortmann, What’s Your Story: Using Stories to Ignite Performance and Be More Successful (New York: Kaplan Publishing, 2006).
12. Bob Johansen, Leaders Make the Future: Ten New Leadership Skills for an Uncertain World (San Francisco: Berrett-Koehler Publishers, 2009).
13. This is my version of an old folktale. Original author unknown.
14. Peg C. Neuhauser, Corporate Legends & Lore: The Power of Storytelling as a Management Tool (Austin, TX: PCN Associates, 1993).
15. Lori Silverman, Wake Me Up When the Data Is Over: How Organizations Use Storytelling to Drive Results (San Francisco: Jossey-Bass, 2006).
16. Larry Chang, Wisdom for the Soul: Five Millennia of Prescriptions for Spiritual Healing (Washington, DC: Gnosophia Publishers, 2006).
17. Chip Heath and Dan Heath, Switch: How to Change Things When Change Is Hard (New York: Crown Business, 2010).
18. Lilly Walters, Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade (New York: McGraw-Hill, 1993).
19. As reported to Portland Airport National Car Rental manager Wayne Ranslem.
20. Michael B. Druxman, How to Write a Story… Any Story: The Art of Storytelling (Thousand Oaks, CA: The Center Press, 1997).
21. T. A. Harley, The Psychology of Language (New York: Taylor & Francis, 1995).
22. Ayn Rand, The Voice of Reason: Essays in Objectivist Thought (New York: Plume, 1990).
23. Sumantra Ghoshal, The Individualized Corporation: A Fundamentally New Approach to Management (New York: Harper Business, 1997).
24. C. Hampden-Turner and F. Trompenaars, Building Cross-Cultural Competence (New Haven, CT: Yale University Press, 2000).
25. Patricia Beard, Blue Blood and Mutiny: The Fight for the Soul of Morgan Stanley (New York: Harper Perennial, 2008 [reprint]).
26. Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling (San Francisco: Jossey-Bass, 2001).
27. John E. Pepper, What Really Matters: Reflections on My Career at Procter & Gamble with Guiding Principles for Success in the Marketplace and in Life (Cincinnati: Procter & Gamble, 2005).
28. George Santayana, Reason in Common Sense: The Life of Reason Volume (Mineola, NY: Dover, 1980).
29. Adapted from Michael Brown and Alan Khazei, City Year’s Founding Stories (July 2004).
30. Dozens of similar versions of this story have appeared on the Internet for over a decade. The earliest appearance in print I’ve found is in John E. Renesch, Getting to the Better Future (San Francisco: New Business Books, 2000), where the original source is also unclaimed and unattributed.
31. G. R. Stephenson, “Cultural Acquisition of a Specific Learned Response Among Rhesus Monkeys”, in D. Starek, R. Schneider, and H. J. Kuhn (eds.), Progress in Primatology (Stuttgart, Germany: Fischer, 1967).
32. Dr. Frank Luntz, Words That Work: It’s Not What You Say, It’s What People Hear (New York: Hyperion Publishing, 2007).
33. William Strunk, Jr., and E. B. White, The Elements of Style, Third Edition (New York: MacMillan Publishing, 1979).
34. Antoine de Saint-Exupéry, Wind, Sand, and Stars (Boston: Houghton Mifflin Harcourt, 1992).
35. Garr Reynolds, Presentation Zen (Indianapolis: New Riders, 2008).
36. U.S. 9th Circuit Court of Appeals, Cal-Almond v. U. S. Department of Agriculture (October 10, 1995).
37. U. S. Supreme Court, Glickman v. Wileman Brothers and Elliott Inc. (October 1996).
38. Dale Darling, “Strategic Thinking for Global Operations: The Case of Blue Diamond Growers” (February 16, 2006).
39. Deborah Hedstrom-Page, From Telegraph to Light Bulb with Thomas Edison (My American Journey) (Nashville, TN: B&H Books, 2007).
40. Original author unknown. I first heard this story from Margaret Parkin, Tales for Trainers (London: Kogan Page, 1998), but have adapted it for my own purposes.
41. Richard Feynman, What Do You Care What Other People Think? (New York: W. W. Norton & Company, 1988).
42. Maturin Murray Ballou, Treasury of Thought: Forming an Encyclopædia of Quotations from Ancient and Modern Authors (Nabu Press, 2010; print on demand).
43. The Imagineers, The Imagineering Way: Ideas to Ignite Your Creativity (New York: Disney Editions, 2003).
44. Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business (New York: HarperCollins, 2007).
45. Jack Maguire, The Power of Personal Storytelling: Spinning Tales to Connect with Others (New York: Tarcher/Putnam, 1998).
46. Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007).
47. El Pais, “96 homicidiosporcada 100.000 habitantes.” Retrieved November 3, 2009.
48. This original story was inspired by the story of “The Three Guides” in Doug Lipman’s book The Storytelling Coach: How to Listen, Praise, and Bring Out People’s Best (Atlanta, GA: August House, 1995).
49. Craig Wortmann, What’s Your Story: Using Stories to Ignite Performance and Be More Successful (Riverside, NJ: Kaplan Publishing, 2006).
50. Terry Haller, Danger: Marketing Researcher at Work (Westport, CT: Quorum Books, 1983).
51. Margaret Parkin, Tales for Trainers: Using Stories and Metaphors to Facilitate Learning (London: Kogan Page, 1998).
52. David Armstrong, How to Turn Your Company’s Parables into Profit (Stuart, FL: Armstrong International, 1995).
53. Lori Silverman, Wake Me Up When the Data Is Over (San Francisco: Jossey-Bass, 2006).
54. Mr. Lafley got the idea for defining key “moments of truth” from the book Moments of Truth, by Jan Carlzon (New York: Ballinger, 1987).
55. Gary Klein, Sources of Power (Cambridge, MA: MIT Press, 1998).
56. Mary B. Wacker and Lori L. Silverman, Stories Trainers Tell: 55 Ready-to-Use Stories to Make Training Stick (San Francisco: Jossey-Bass, 2003).
57. David Armstrong, Managing by Storying Around: A New Method of Leadership (New York: Doubleday Currency, 1992).
58. Andrew Carnegie, James Watt (New York: Doubleday, Page & Co., 1905).
